Director, Brand Communications
Nanit
Job Description
About the Role
Welcome to Nanit, the high-growth baby tech company that is changing the way parents experience parenthood through the world's most advanced baby monitor and parenting products. In 2016, the Nanit baby monitor revolutionized the industry with computer-vision and machine-learning capabilities that helped parents understand their baby's sleep patterns and allowed them to achieve better sleep quality. Now, the company has become the leader in the connected parenting space, with an incredible customer base of highly-engaged parents who look to Nanit as a source of information and expertise on their parenting journey. About the Role: We're looking for a creative communications leader to own and elevate Nanit's earned media presence, developing big ideas that drive brand awareness and spark meaningful conversation. As the Director, Brand Communications, you'll translate our brand strategy into cultural moments, breakthrough narratives and partnerships that put Nanit on the radar of new audiences. You'll dream up and execute campaigns that blur the lines between PR, brand marketing and cultural storytelling, leveraging media, celebrity, influencer and brand partnerships to earn attention in unexpected ways. Reporting to the VP, Brand & Creative, this highly visible role manages executive stakeholders, leads our PR agency relationships and will grow the team with a direct report.
Key Responsibilities
- Translate Nanit's brand platform into a clear, compelling consumer communications narrative that guides ongoing messaging across PR, partnerships and influencer programs
- Drive insight-led brand activations that leverage cultural trends, audience data and consumer behavior to create earned moments with lasting brand impact
- Identify and secure strategic brand partnerships and co-marketing opportunities that amplify Nanit's voice and expand reach to new audiences
- Develop influencer marketing strategies that align with brand campaigns, tapping both macro and micro influencers to reach targeted audiences
- Cultivate long-term relationships with brand-right talent to foster ongoing collaboration and advocacy
- Manage PR agency in developing messaging strategies, media pitches, press releases, event concepts and other earned-first initiatives
- Build and maintain strong relationships with top-tier media, journalists, and editors across lifestyle, parenting, tech and consumer outlets
- Collaborate closely with Brand, Creative and Social teams to bring integrated campaigns to life in earned media
- Support executive thought leadership, awards submissions, and trade coverage that builds brand reputation and credibility
- Maintain oversight of international PR efforts with emphasis on Canada and the UK
Requirements
- 8-10 years of experience in public relations, preferably at a PR agency or in-house
- Experience working for a fast growing consumer brand a plus
- Proven ability to bring big, creative ideas to life and garner earned media
- Deep understanding of the media landscape and a strong network of journalist, editor, and talent contacts
- Experience working with celebrities, influencers, and talent reps
- Excellent writer and communicator capable of crafting clear, compelling, and on-brand messaging
- Experience leading brand partnerships or third-party collaborations with measurable brand impact
- A strong pulse on culture, trends, and news, with the ability to connect the brand to relevant conversations
Nice to Have
- Experience working for a fast growing consumer brand
Qualifications
- Relevant professional experience in public relations or communications
Benefits & Perks
- Salary range of $150,000 - $160,000 plus equity and benefits
- Access to healthcare benefits
- 401(k) plan
- Short-term and long-term disability coverage
- Basic life insurance
Working at Nanit
We are proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class.
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About Nanit
Website
nanit.com
Company Size
101-250 employees
Location
New York, NY
Industry
Computer Systems Design and Related Services
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