Brand Marketing Specialist

About the Role

Key Responsibilities

• Lead the development and implementation of a holistic digital strategy (website management, search engine optimization, etc.) and organic/paid social media strategies related to the Marathon Retail Brand, our proprietary loyalty program (Marathon ARCO Rewards), and B2B initiatives.
• Manage relationships with key vendors.
• Develop and maintain a bank of digital assets to be used by internal business partners and customers.
• Collaborate with key stakeholders in executing comprehensive marketing campaigns including ad agencies, field sales teams, loyalty program specialists, and sponsorship specialists.
• Review, edit, and distribute brand communications via Salesforce Marketing Cloud, ensuring a consistent brand voice.
• Develop, maintain, and present training materials for brand meetings, internal/external business partners, etc.
• Plan and execute 2-3 Jobber Advisory Council meetings annually.
• Develop, manage, and adhere to budget parameters for key focus areas (socials, web, training, etc.)

Requirements

• Bachelor's degree required; marketing, communication, or other business-related degree preferred.
• Minimum 5 years of experience in marketing, advertising, and/or the energy industry.
• Prior experience with public speaking, Salesforce Marketing Cloud, Monday.com, digital and social marketing tactics preferred.
• Strong skills in accountability, adaptability, collaboration, communication, critical thinking, customer service, decision making, problem solving, time management, and work standards.

Nice to Have

• Experience with public speaking.
• Experience with Salesforce Marketing Cloud.
• Experience with Monday.com.
• Experience with digital and social marketing tactics.

Qualifications

• Bachelor's degree (required).

Benefits & Perks

• Access to health, vision, and dental insurance.
• Paid time off.
• 401k matching program.
• Paid parental leave.
• Educational reimbursement.
• Discretionary company-sponsored annual bonus.