Applied Scientist II, Brand Marketing

Uber

New York, NY

Full Time

Mid Level

155k-172k

2 days ago

Job Description

About the Role

We're looking for an Applied Scientist to join our Brand Marketing Data Platform team and provide strategic insights, measurement, and optimization for a large brand marketing budget. As a member of the brand science team, you will not only be able to perform complex analyses exploring our large and rich dataset, but also shape our measurement capabilities, develop existing data ecosystem, and organize experimentation with the goal to improve how we deploy our marketing dollars. Problems we're working on include optimization of marketing budget allocation, automation of measurement setup and reporting, and improvement of measurement operations. The ideal candidate combines experimentation expertise with data fluency, the ability to design ETL processes, understand business needs, and communicate with stakeholders.

Key Responsibilities

Ask questions about drivers of campaign performance, design experiments, set up measurement, interpret the results, and present to the team.
Work closely with Measurement Operations, Media, and marketing Agency teams to ensure measurement is set up correctly and on time.
Propose and execute on operational improvements, including automations to the process.
Hands-on contribute to existing data pipelines, update ELT, and design the most efficient data architecture.

Requirements

Ph.D., M.S., or B.S. degree in Statistics, Computer Science, Applied Mathematics, Electrical Engineering, Economics, or other quantitative fields.
If M.S. degree, a minimum of 2+ years of industry experience required; if B.S. degree, a minimum of 3+ years of industry experience required.
Advanced skills in SQL, Python, and BI tools for data analysis/visualization.
In-depth understanding of and experience with experimental design.

Nice to Have

Intellectual curiosity and a demonstrated ability to provide thought partnership to executive stakeholders.
Excellent communication skills to understand stakeholder needs, set expectations around feasibility, translate business challenges into research questions, and present findings to non-technical audiences.
Experience working with marketing data, understanding of marketing measurement fundamentals.
Familiarity with Google App Scripts to build quick-to-deploy data tools.
Understanding of capabilities offered by publishers including ad products, brand lift and measurement solutions.
Familiarity with the latest technologies, including AI-powered automations, coding toolkits, etc.

Benefits & Perks

The base salary range for this role is USD$155,000 per year - USD$172,000 per year.
Eligibility to participate in Uber's bonus program.
Potential for an equity award & other types of compensation.
Eligibility for various benefits as detailed at https://www.uber.com/careers/benefits.

Working at Uber

Uber's mission is to reimagine the way the world moves for the better. Here, bold ideas create real-world impact, challenges drive growth, and speed fuels progress. Uber is proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. The company emphasizes collaboration and values in-office presence unless fully remote work is approved.

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