Senior Manager, US ELIQUIS Consumer Marketing

About the Role

Key Responsibilities

• Co-Lead (with Pfizer and BMS Alliance team members) development and execution of new Patient Resources that provide clinical support for use of ELIQUIS in appropriate patients.
• Participation in Ad Boards to identify opportunities to improve Branded and Unbranded patient resources available and field training for improved utilization of resources.
• Co-Lead (with BMS counterpart) development, execution, and optimization of ELIQUIS Branded Digital assets, including enhancements to ELIQUIS.com, display, social, and related assets.
• Serve as Pfizer lead for the Consumer CRM program, supporting strategic development, tactical execution, analysis, and optimization of CRM communications focused on AFib diagnosis and treatment adherence.
• Collaborate with Media/CMO on media strategy, analysis, and optimization of promotional assets.
• Partner with Alliance counterparts and cross-functional teams to review data and metrics to improve current assets or propose new offerings.
• Partner with IIS, Agencies, and Alliance partners to co-lead Consumer research projects, including DTC message development, TV pool outs, data reports, and patient studies.
• Analyze qualitative and quantitative data to understand Consumer needs and market opportunities.
• Support internal and external events for Branded and Unbranded initiatives, including Consumer representation and Sales POA meetings.
• Champion PReP review of Consumer promotional pieces as required.
• Serve as Consumer Lead during Tactical Planning process.
• Manage Consumer budget in collaboration with Alliance Brand and extended team members, including agency budget tracking and reconciliation.

Requirements

• Bachelor's degree required with 6+ years of marketing and/or healthcare/pharmaceutical experience.
• Solid analytical and strategic thinking skills with the ability to translate strategy into actionable plans.
• Strong project and process management skills.
• Demonstrated initiative and ability to work effectively within an Alliance framework.
• Experience managing advertising and/or other agencies.
• Problem-solving and decision-making capabilities.
• Excellent verbal and written communication skills.
• Ability to influence and collaborate with peers to achieve outcomes and create business impact.

Nice to Have

• MBA, MPH, or related graduate degree.
• Sales and/or Consulting experience.
• Experience working in an Alliance/Copromote framework.

Qualifications

• Bachelor's degree.

Benefits & Perks

• Annual base salary ranging from $120,800 to $201,400.
• Eligibility for Pfizer's Global Performance Plan with a bonus target of 17.5% of base salary.
• Participation in share-based long-term incentive programs.
• Comprehensive benefits including 401(k) with matching contributions, additional retirement contributions, paid vacation, holidays, personal days, caregiver/parental and medical leave, and health coverage (medical, prescription, dental, vision).