Associate Director, Brand Marketing

About the Role

Key Responsibilities

• Develop and execute on professional (HCP) and consumer (DTC) marketing strategies aligned with the brand strategic imperatives
• Evaluate and evolve creative campaign and core messaging through cross-functional collaboration
• Lead the development, execution, & measurement of brand tactics for HCP & DTC campaigns
• Drive strategic innovation for Media/MMX along in-house and agency partners
• Act as key Sales Force partner and drive execution of tactics through field collaboration
• Develop and optimize programs that drive fulfillment (e.g. - Hub Services, Patient Support Programs, Field Reimbursement Team)
• Collaborate with all applicable external partners to implement, launch & evolve all AI dynamic call plan capabilities to enhance brand performance
• Lead annual brand/business planning (strategy and execution)
• Assume ownership and accuracy of brand budgets on a monthly basis in order to optimally reallocate where necessary to maximize brand investments
• Provide strategic direction to agencies to optimize marketing mix; balancing return on investment and impact to brand
• Effectively navigate through roadblocks/obstacles with the supporting internal teams to execute on initiatives to ensure seamless execution
• Monitor brand performance, competitive environment and customer base to quickly identify needed changes to strategic direction or tactical implementation
• Partner with Sales Training to inform product training and education
• Maintain a high sense of energy and urgency to execute
• Apply a strong understanding of marketing principles and execution to drive results

Requirements

• A strong background in Pharmaceutical marketing with a high level of analytical and conceptual ability to provide strategic focus to the brand
• Proficiency in uncovering customer-based insights and leveraging this knowledge to drive brand strategy and program development
• Ability to lead and ensure collaboration across multiple internal stakeholders and vendors
• Bachelor's Degree (preferably in Life Sciences, Pharmacy or Business related discipline)
• Minimum of 8 years experience, including 5+ years of US pharmaceutical marketing
• Experience leading digital projects preferred
• Previous experience in GI is preferred
• Previous experience in sales, sales management, or account management is preferred
• Demonstrated success in working with matrix teams
• Excellent quantitative abilities and communication skills (written, verbal, and presentation)
• Proven analytical skills and critical thinking to diagnose business issues and adjust marketing plans accordingly
• Exceptional time management, planning, organizational, selling, and negotiation skills
• Ability to work well across a matrix organization with strong collaboration skills
• Willingness to travel approximately 25%

Nice to Have

• Experience leading digital projects
• Previous experience in GI
• Experience in sales, sales management, or account management

Qualifications

• Bachelor's Degree (preferably in Life Sciences, Pharmacy or Business related discipline)
• MBA or related Master's Degree preferred
• Minimum of 8 years experience, including 5+ years in US pharmaceutical marketing

Benefits & Perks

• Range of starting base pay from 155K-213K, based on skills, experience, and location
• Participation in annual bonus program or sales incentive plan
• Comprehensive medical (including prescription drugs), dental, and vision insurance
• Flexible Spending Accounts
• 401(k) with matching contribution
• Discretionary time off, paid sick time, tuition reimbursement, parental leave
• Short-term and long-term disability, life insurance, accidental death & dismemberment insurance
• Paid holidays, employee referral bonuses, and employee discounts