Manager Brand Marketing - Prepared and RVAP

About the Role

Key Responsibilities

• Partner with Business Units to define annual and long-range strategic priorities.
• Develop integrated marketing briefs and long-term category plans aligned to corporate objectives.
• Evaluate and manage brand partnerships, sponsorships, and co-branded collaborations.
• Map consumer journeys and leverage insights to optimize media, messaging, and targeting strategies.
• Monitor competitive trends and cultural insights to influence PR, social, and paid media efforts.
• Drive category leadership and innovation by identifying unmet consumer and customer needs.
• Lead the development and execution of multi-channel marketing campaigns across digital, social, PR, retail, and eCommerce.
• Manage external agency partners, guiding creative strategy and campaign performance.
• Ensure all communications adhere to Tyson brand standards and drive cohesive storytelling.
• Activate strategic partnerships to expand brand presence and drive innovation in-market.
• Track KPIs and partner with analytics teams to optimize campaign performance.
• Collaborate with Sales, Category Management, and Shopper Marketing to deliver compelling customer-facing programs.
• Support sell-in through custom marketing collateral, selling tools, and new product presentations.
• Develop account-specific programs for national chains, operators, and distributors to support volume and margin goals.
• Represent marketing on customer calls, including strategy prep, storytelling, and post-meeting follow-ups.
• Serve as the marketing 'quarterback' across cross-functional teams including Brand, Shopper, Digital, PR, Media, R&D, and Packaging Design.
• Maintain visibility on project milestones via integrated calendars, workback schedules, and project tracking documents.
• Provide administrative support including budget oversight, vendor invoicing, meeting ownership, and status updates.
• Collaborate with R&D teams to commercialize innovation pipelines that meet operational feasibility and consumer demand.

Requirements

• Bachelor's degree in Marketing, Business, Research Analytics or a related field (MBA preferred).
• 5+ years in brand marketing, category marketing, or advertising agency experience.
• Proficient in Microsoft Office (Excel, PowerPoint, Word).
• Competent in Adobe Creative Suite (InDesign, Photoshop, etc).
• Familiarity with digital marketing platforms and analytics preferred.
• Demonstrated success managing brand and category strategies, integrated marketing campaigns, and budget stewardship.
• Strong understanding of consumer and customer dynamics in retail and foodservice channels.
• Experience in innovation pipelines, product launches, and promotional planning.
• Excellent written and verbal communication skills.
• Strong analytical mindset and ROI-focused thinking.
• Ability to lead cross-functional teams and projects to meet deadlines.
• Bias for action.
• Self-starter with the ability to work autonomously and prioritize in a fast-paced environment.

Nice to Have

• MBA or advanced degree in related field.
• Experience with digital marketing platforms and analytics tools.

Qualifications

• Bachelor's degree in Marketing, Business, Research Analytics or a related field
• 5+ years of relevant experience

Benefits & Perks

• Paid time off
• 401(k) plans
• Affordable health, life, dental, vision, and prescription drug benefits