Sr. Brand Marketing Manager

About the Role

Key Responsibilities

• Be a brand expert on Verisign TLDs and competitive products. Help manage Verisign's TLD brand portfolio. Perform competitive analysis on brand elements and go-to-market strategy. Develop and substantiate a library of marketing proof points. Help create foundational core brand assets such as product messaging and videos. Help increase understanding and effectiveness of our brands internally and externally with our Channel partners. Review creative assets and content from a brand and competitive lens.
• Be an expert on small business - from both a mindset and solutions perspective. Develop solution positioning and messaging by understanding the domain name market and the challenges key buyer personas face. Partner with the Director of Research on research, ensuring actionable insights that meet business objectives and drive project to on-time completion. Be able to synthesize data into a business story and actionable framework for marketing, collaborating with key stakeholders.
• Be an expert on domain name use cases and collaborate with the product and strategy team to stay on top of emerging use cases. Understand new product opportunities and help determine viability, implications and recommended next steps. Be able to provide foundational messaging and creative assets that other marketing teams can leverage for in-market activities. Support planning of and lead strategy to increase small business use of domain names on non-website platforms such as social media and ecommerce marketplaces (e.g., Amazon, Etsy). Be knowledgeable about social media platforms used for business purposes.

Requirements

• 10+ years of brand management and/or product marketing management experience.
• Self-motivated and proactive.
• Ability to operate at a tactical and strategic level.
• Strong business acumen, good judgment, attention to detail, objectivity, and accountability.
• Ability to collaborate and communicate effectively in a matrixed environment.
• Ability to manage a large number of internal stakeholders.
• Strong interpersonal skills.
• Copywriting or messaging experience.
• Experience managing marketing agencies or research vendors.
• Broad marketing experience to be able to pivot as needed to meet business priorities.
• International marketing experience a plus.

Nice to Have

• International marketing experience.

Qualifications

• 10+ years of relevant experience in brand or product marketing management.

Benefits & Perks

• Position based in Reston, VA with a hybrid work schedule.
• Pay range of $135,800 - $183,800.
• Discretionary bonus based on individual and company performance.
• Certain roles may be eligible for discretionary stock awards.