GM Brand - Assistant Brand Manager

About the Role

Key Responsibilities

• Act as a brand steward, working cross-functionally with internal and agency teams to amplify GM's brand story through memorable, digestible, and shareable content, ensuring all marketing communications align with brand voice, visual identity, and messaging guidelines.
• Support the production of effective marketing content through brief creation and constructive creative feedback.
• Create brand guidelines, processes, and strategic frameworks that enable consistent brand expression across all touchpoints, developing tools and processes that help teams maintain brand integrity while fostering creative innovation.
• Govern GM brand visual identity and provide guidance to internal and external stakeholders.
• Serve as the GM brand voice, defending the corporate identity in cross-brand and cross-enterprise initiatives such as corporate events, signage, and sponsorships.
• Manage GM Brand assets in a centralized asset library.
• Own the GM.com narrative strategy, partnering with internal teams and UX to drive editorial calendar and publishing cadence.
• Shape media and search strategies that are on-brand, aligned with best practices, and evaluate, refresh, and maintain search optimization strategies.
• Embrace and explore emerging AI solutions to deliver creative production efficiencies.
• Partner with the GM Research team on brand health research.
• Collaborate with Marketing & Applied Sciences on dashboard analytics for stakeholder reporting.
• Support the development of presentation materials, status updates, and campaign reports for stakeholder meetings.
• Stay up to date on the latest marketing trends and best practices within and outside the automotive industry.

Requirements

• 4+ years working as a Marketer, Brand Strategist, Brand Planner, Brand Consultant, Advertising Manager, Content Strategist, Social Media Manager, or relevant role, preferably with experience from a leading agency or brand.
• A familiarity with social content creation, including concepting, pitching, production, publishing, and measurement.
• A strong writing background that demonstrates ability to articulate brand voice in social media and business needs.
• A clear creative point of view and eye for visual storytelling.
• Strong understanding of user needs, motivations, and behaviors, with the ability to translate them into engaging storytelling.
• Ability to produce high-quality work efficiently and adapt to industry changes, including new technologies.
• Proficiency with digital marketing tools.
• Excellent written and verbal communication skills.
• Bachelor Degree required; preferred fields include Communications, Journalism, Marketing, Business, Liberal Arts, or similar.
• Must be able to be in the office in Warren, MI on a weekly basis.

Nice to Have

• Experience with emerging technologies like AI solutions such as Runway, Adobe products, or similar.
• Experience from a leading agency or brand in marketing or advertising roles.
• Experience in visual storytelling and social content creation.

Qualifications

• Bachelor Degree in Communications, Journalism, Marketing, Business, Liberal Arts, or similar.
• 4+ years of experience in the Marketing, Brand, or Advertising space.

Benefits & Perks

• Benefits from day one.
• Relocation benefits may be available.
• Support for well-being at work and at home.
• Opportunities for career development and rewards.