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Global Head of Brand Marketing

Pegasystems

Waltham, MA
Full Time
Executive
1 day ago

Job Description

About the Role

We are seeking a strategic Global Head of Brand to lead our brand marketing initiatives as a growth catalyst, driving measurable brand outcomes while navigating organizational transformation. This role has evolved beyond traditional brand management to encompass change leadership, technological integration, and data-driven decision making.

Key Responsibilities

  • Develop and execute comprehensive brand growth strategies aligned with company objectives
  • Lead cross-functional teams through digital transformation initiatives and AI integration
  • Drive measurable brand performance outcomes using advanced analytics and attribution modeling
  • Navigate and champion organizational change management processes across marketing functions
  • Integrate AI-enhanced marketing strategies into brand positioning and customer engagement
  • Collaborate with agencies and external partners on strategic brand campaigns and creative direction
  • Establish brand governance frameworks and ensure consistent brand experience across all touchpoints

Requirements

  • 10+ years of progressive brand marketing leadership experience with demonstrated P&L impact
  • Proven track record of leading teams through digital transformation and technology adoption
  • Advanced proficiency in marketing analytics, attribution modeling, and performance measurement
  • Experience with AI-powered marketing tools and automation platforms
  • Strong change management and stakeholder management capabilities
  • Bachelor's degree required; MBA preferred

Nice to Have

  • N/A

Qualifications

  • Bachelor's degree
  • MBA (preferred)

Benefits & Perks

  • Gartner Analyst acclaimed technology leadership across our categories of products
  • Continuous learning and development opportunities
  • An innovative, inclusive, agile, flexible, and fun work environment
  • Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company

Working at Pegasystems

We offer an innovative, inclusive, agile, flexible, and fun work environment.

Apply Now

Job Details

Posted AtAug 6, 2025
Job CategoryBrand Marketing
SalaryCompetitive salary
Job TypeFull Time
ExperienceExecutive

Job Skills

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About Pegasystems

Website

pega.com

Company Size

5001-10000 employees

Location

Waltham, MA

Industry

Computer Systems Design and Related Services

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