Marketing Associate - Crown Royal

Diageo

New York, NY

Full Time

Entry Level

74k-124k

1 day ago

Job Description

About the Role

Crown Royal, Diageo North America's 'Crown Jewel' and largest trademark by value, is a brand with extraordinary momentum. Led by a powerful insight that 'Status is not about what you have, but about what you give and how you give it,' Crown Royal has defied industry and category conventions, celebrating its purpose of Exceptional Generosity in culture and transcending whisky and spirits alike. The brand has a decade of consistent growth and competes in the highly competitive North American Whisky industry across segments including Blended Whisky, Flavored Whisky, and Luxury Higher Marques. The role involves supporting the Crown Royal portfolio and driving sustainable growth through marketing initiatives, budget management, performance analysis, and community engagement, with a focus on cultural platforms like NFL and Country Music.

Key Responsibilities

Support the Crown Royal brand team across critical growth drivers with a focus on commercial and experiential programming for major cultural platforms such as NFL and Country Music.
Lead the internal marketing planning and execution for all major communications and cultural activations within the portfolio.
Assist and manage advertising and promotion budgets, including budget workflow, PO/finance management, regular reporting, and ongoing investment optimization and M&E.
Deliver business insights and performance analytics through regular and ad hoc reporting.
Liaise with the Pre-Mix team to drive brand equity across RTD and RTS portfolios.
Lead all community engagement and programming for the military community.

Requirements

Undergraduate degree or equivalent experience.
Demonstrated passion for brand building and the spirits category.
Skilled relationship builder and influencer with the ability to motivate a complex commercial organization.
Strong quantitative thinking and fluency with data manipulation and analysis.
Ability to manage multiple projects effectively, prioritize, and drive to action in a timely manner.
Performance motivated and driven to become a commercial expert.
Ability to manage large budgets in a structured and organized manner.
Positive outlook amidst challenges and effective problem-solving skills.

Nice to Have

Experience in marketing within the spirits or beverage industry.
Experience with cultural activations and major sports or entertainment platforms.
Familiarity with performance tracking and analytics tools.

Qualifications

Educational background with an undergraduate degree or equivalent experience.

Benefits & Perks

Eligible for additional rewards including annual incentive payment and stock awards.
Healthcare benefits, retirement benefits, short-term and long-term disability coverage, basic life insurance, wellness benefits, and industry-leading parental leave.
Salary range from $74,175 to $123,625 depending on location and experience.

Working at Diageo

Our purpose is to celebrate life, every day, everywhere. We are committed to creating an inclusive culture where everyone feels valued and can belong. We embrace diversity in the broadest sense, welcoming and celebrating individuals of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, and mindsets. We aim to build and champion an inclusive environment that fosters trust, respect, and collaboration, helping to transform our business and shape the next generation of celebrations for consumers worldwide.

Apply Now