Lead, Brand Commercialization - Pet

About the Role

Key Responsibilities

• Translate national brand strategies, marketing plans, and insights into sales strategies by key channels.
• Influence the development of Long Range and Annual Operating Plans (quota, trade, situation assessments) from a Category, Customer, Channel, & Competitive lens.
• Create channel specific sales fundamental objectives to achieve priorities and sales controllable objectives such as distribution, pricing, shelving, merchandising, and new items.
• Lead the development of national sales presentations and tools that are rich in category and shopper insights to support Field Sales execution.
• Communicate key Category, Customer, and Competitive insights into volume forecasts.
• Assist in the development of trade promotion strategies, trade merchandising plans, and major trade initiatives.
• Evaluate the effectiveness of trade promotions and sales activities, making recommendations for improvements.
• Provide regular updates to Field Sales on key marketing elements and initiatives.
• Support key initiatives impacting customers, including supply allocation, label changes, innovation launches, and SKU rationalizations.
• Assist in creating materials for National Sales Meetings and Sales webcasts.

Requirements

• Bachelor's Degree.
• 7+ years' experience in CPG Customer Marketing, Brand Commercialization, Customer Commercialization, Brand Marketing, or related go-to-market roles.
• Strategic thinker with strong problem-solving skills.
• Leadership skills with the ability to collaborate and influence at all levels of the organization.
• Strong communication skills.
• Drive for results while managing ambiguity and complexity.
• Strong analytical skills with experience in Excel, Word, PowerPoint, and analyzing consumption data (e.g., Nielsen).
• Ability to travel approximately 10% of the time.