Manager, Brand Design

About the Role

Key Responsibilities

• Champion YETI's brand in support of the overall marketing vision, objectives, and channel business needs.
• Lead and direct design solutions backed by data-driven strategies that deliver impact and improve customer loyalty.
• Empathize with the customer and influence marketing with a human-centered approach.
• Establish consistency across multiple digital channels while identifying opportunities to expand YETI's voice and story.
• Elevate the craft of the team and guide all efforts to deliver premium, modern design solutions.
• Work closely with the Design and Production Teams to execute and scale all marketing and advertising efforts.
• Collaborate effectively with cross functional business partners, including eCommerce, Brand, Content, Community and Product Management.
• Continuously update and improve creative team processes, tools, and templates.
• Share best practices and innovative creative solutions from the competitive landscape with a continuous pulse on current trends and noteworthy activities.
• Represent the design discipline in overall leadership of the team setting the example for creative excellence always leading by example.
• Handle difficult situations with grace while under pressure.
• Participate in recruiting and hiring efforts, including proactively identifying and bringing in creative talent and contributing to sound hiring decisions.
• Provide direction to junior teams. Develop and mentor talent via timely, effective feedback.
• Inspire and motivate the entire design team by promoting a high-performance fun environment, a strong sense of urgency, quality standards, creative exploration, innovation, and continuous learning.

Requirements

• A minimum of 8 years of experience, with a focus on high quality design and content in premium brands or outdoor categories.
• Minimum of 3 years of people management in creative or studio environments.
• Demonstrated expertise in marketing campaigns, print advertising, editorial design, and packaging.
• Expert level Figma and Adobe Suite program skills.
• Experience in art directing photography and image making with a strong, creative design sense for premium products.
• Good eye for detail with a locked eye on the big picture.
• Highly organized with good project management skills and the ability to juggle multiple priorities.
• Excellent communication and presentation skills.
• Self-driven leader able to work in a fast-moving, ever-changing cross-functional team environment.
• Proactive in nature and driven to act with a sense of urgency; able to work well under pressure and with demanding deadlines.
• Strong collaboration and influence skills; able to build effective relationships with stakeholders across organizational levels.

Nice to Have

• Experience in production design and print mediums.
• Experience in scaling and adapting brand voice and visuals globally.

Qualifications

• Bachelor's or equivalent experience (strongly preferred).

Benefits & Perks

• Click here to learn about the benefits and perks we offer at YETI.