SVP, Brand Marketing

Viceroy Hotel Group

New York, NY

Full Time

Executive

1 day ago

Job Description

About the Role

Viceroy Hotels & Resorts inspires travelers with one-of-a-kind authentic lifestyle experiences that bring together provocative design and intuitive service in sought-after locations. A leader in modern luxury, Viceroy's vibe-led hospitality is guided by the brand promise "Remember to Live," an affirmation to create lifelong memories for each guest. As an industry leader in creativity and innovation, our hotels draw upon the diverse backgrounds and talent of our extraordinary team for optimal success.

Key Responsibilities

Define and evolve the brand architecture, ensuring consistency and relevance across all properties and sub-brands.
Lead the creation and execution of integrated marketing strategies, including digital, social, experiential, and traditional channels.
Partner with Development, Operations, and Commercial and Hotel leaders to ensure marketing strategies align with business objectives and growth goals.
Oversee creative direction, content strategy, public relations, and brand partnerships.
Champion guest insights to inform brand positioning, campaign design, product innovation and custom experiences.
Serve as the brand steward, ensuring brand values are reflected in every touchpoint.
Manage relationships with creative, media, and PR agencies, driving efficiency and impact.

Requirements

10+ years of progressive brand marketing leadership experience, with at least 5 years at the senior executive level.
Proven track record in luxury, lifestyle, or hospitality industries; global brand experience strongly preferred.
Expertise in brand strategy, public relations, and experiential activations.
Strong creative sensibility with the ability to translate vision into compelling campaigns.
Exceptional leadership, communication, and influencing skills across diverse stakeholders.
Analytical and data-driven mindset, with the ability to balance creativity with measurable outcomes.

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