Brand Marketing Manager

About the Role

Key Responsibilities

• Lead full funnel marketing campaigns from planning stages to insight to execution, including strategic development, brief writing, production oversight, go-to-market execution, and post-campaign recaps
• Partner with operations and creative teams to manage the full lifecycle of in-store activations for select brand-led events, including creative development, production management, and timely delivery of event materials that uphold brand standards
• Collaborate with internal stakeholders, channel partners, and outside agencies to translate business needs into campaigns that achieve enterprise-wide strategic goals
• Drive work forward through a fast-paced, matrixed organization by navigating roadblocks, ambiguity, and market challenges to meet key milestones and metrics
• Translate data and market research into insights that inform decision-making
• Own campaign milestones; develop campaign-related presentations and reports for internal leadership and key partners throughout the process
• Attend shoots and events as needed; some travel may be required

Requirements

• Bachelor's degree or equivalent experience; 3-5 years in marketing, advertising, communications, or content production
• Experience navigating matrixed organizations is strongly preferred
• Experience leading integrated campaigns across multiple channels such as paid media, digital, social, and content, with a strong understanding of the creative production process including events and event promotion
• Highly organized with strong project management skills and the ability to manage multiple priorities on varied timelines
• Proven relationship-building skills to connect, inspire, and rally cross-functional partners
• Strong communication, storytelling, and presentation skills
• Analytical mindset with the ability to interpret data, test hypotheses, and optimize campaign strategies
• Strong sense of ownership, curiosity, and a growth mindset; comfortable with ambiguity and motivated by challenges
• Experience partnering with external agencies and creative vendors
• Passion for pets and the people who love them is a big plus

Nice to Have

• Retail experience, either in-house or agency side

Qualifications

• Bachelor's degree or equivalent experience

Benefits & Perks

• Pet friendly environment, bring your pets to work
• On-site Dog Park
• Top Dog gym with equipment, fitness classes, massage therapists, and personal trainers
• Sit & Stay Café serving fresh breakfast and lunch options
• On-site coffee bar
• Lil' Paws learning center and onsite paid daycare
• Volunteer events with PetSmart Charities
• Access to PetSmart benefits and resources