Senior Associate Brand Marketing-Carnation Job Details | Nestle Operational Services Worldwide SA

Nestle

Arlington, VA

Full Time

Mid Level

1 day ago

Job Description

About the Role

At Nestlé USA, we're working towards the goal of delighting and delivering for our consumers through a rich portfolio of beloved brands such as DiGiorno, Toll House, and Coffee Mate. We foster an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates achievements. Our environment supports bold ambitions, continuous learning, and growth for everyone. This position involves developing and executing brand strategies and commercialization plans for Carnation evaporated milk, leveraging insights to drive growth, innovation, and consumer engagement, in collaboration with cross-functional teams.

Key Responsibilities

Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand's consumer through data and research
Understand, validate and/or develop the consumer's hidden universal truths to drive relevant communications
Analyze data and synthesize learning into insights to optimize plan and commercial investment decisions to deliver business results
Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges as well as key demand fluctuations
Project end to end impact of business plan and prepare cross-functional teams to deliver
Manage brand's consumer marketing budget and demonstrate efficient and effective investment approach
Lead the development of strategic revenue management strategies including pricing, promo, and price pack architecture
Work with internal teams and external agencies to develop marketing strategies that increase awareness, penetration, and purchase frequency
Identify optimal engagement strategies and campaign structures to reach consumers effectively
Activate the brand's nutrition, health, and wellness propositions in consumer communication
Support packaging changes due to product, graphic, and/or formula updates
Lead innovation projects in support of the brand's innovation strategy
Partner with Sales and Customers to execute strategy and maximize retail business in an omni-channel environment
Analyze promotional programs for effectiveness and make ongoing recommendations for improvement
Translate 3-year strategic plans into annual commercial plans to drive sales and marketing tactics
Lead the development and execution of annual marketing plans covering product, price, place, and promotion

Requirements

Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience
At least 3-5 years of work experience in marketing or brand management
Experience leading and influencing cross-functional teams and/or agency partners
Experience leading marketing communication projects including digital and media strategies
Strong research and strategic analysis skills
Ability to work independently, adapt quickly to change, and deliver results
Strong negotiation and relationship building skills
Basic financial acumen and understanding of risk/return on business decisions
Proficient in Microsoft Office Applications

Nice to Have

MBA degree
Knowledge of budget control methods, policies, and procedures
Experience leveraging data, research, and trends to generate insights (IRI or Nielsen knowledge strongly recommended)
Demonstrated problem-solving and analytical capabilities with creative solutions

Qualifications

University Degree (BA/BS) in Marketing or related field; or equivalent experience
MBA preferred

Benefits & Perks

Not explicitly specified in the description

Working at Nestle

Nestlé USA promotes an inclusive, innovative, and collaborative work environment that encourages strategic thinking, creativity, and continuous learning. The company values bold ambitions, risk-taking, and pioneering new ideas, supporting growth and achievement for all employees.

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