Global Marketing Director, Oncology

About the Role

Key Responsibilities

• Develop brand strategy and deliver launch/brand plan in accordance with Integrated Asset Plan (IAP) across customer segments including Patient, HCP and Payer, in partnership with key cross functional partners and LOCs enabling core LOCs to execute the strategy and achieve the agreed sales ambition.
• Understand, value, and prioritize sources of differentiation by leveraging cross functional insights, elucidating implications of emerging data and competitive launches across cross functional teams and strategies.
• Develop strategic choices (positioning, segmentation, targeting, etc.) and promotional strategies for the asset.
• Partner with Insights to deliver Global Forecast aligned to strategy, generating recommended assumptions and strategic input.
• Elucidate required SG&A and commercial model to optimize asset performance in Global markets.
• Lead lifecycle management strategy to drive additional value for the asset, launch sequence strategy, optimizing approaches to market.
• Lead RFP/Pitch and agency selection for the brand's Agency of Record (AOR). Onboard and then manage Agency of Record and key projects related to development of the global brand (customer journey, personas, brand visual identity, value proposition, messaging, and campaign development) in collaboration with co-creation markets and via MOC.
• Drive LOC engagement strategy and lead development and management of global commercial budget and input into LOC operational planning.
• Drive culture of trust, respect, transparency, and accountability.
• Build strong cross business unit/functional relationships, to maximize synergies and make sure that GSK has unified, coherent and trusted representation externally.

Requirements

• Bachelor's degree.
• 5+ years of marketing experience in the pharmaceutical industry, specifically in oncology.
• 3+ years of experience in the US market or a Tier 1 market.
• Requirement of 2-3 days per week in the office.

Nice to Have

• Senior marketing experience in the US or tier 1 market with multiple launch experiences.
• Recent launch experience at global/regional or LOC level and experience working across global to local (or vice versa).
• Led development of brand imagery, insights, segmentation, core campaigns as well as co-create experience.
• Experience of leading medicines at different stages of their life cycle like early assets, work with R&D or consulting experience or late-stage assets.

Qualifications

• No additional formal qualifications specified beyond bachelor's degree.

Benefits & Perks

• Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.