Brand Marketing Sr. Manager, RLS Activations, East, NA (NYC based)

About the Role

Key Responsibilities

• Develop and execute a comprehensive regional marketing strategy that aligns with national and global brand initiatives and meets commercial needs.
• Drive development of new customer acquisition and high-net-worth individual (HNWI) strategies.
• Plan and implement retail activations, client experiences, localized brand partnerships, community-driven moments, and PR opportunities to increase traffic, sales, and brand desirability.
• Identify regional brand partnership opportunities to amplify visibility and engage key consumer segments.
• Support new store openings, tourism initiatives, and seasonal moments to enhance engagement and attract new customers.
• Collaborate with retail management, corporate marketing, and PR teams to create exceptional customer experiences.
• Manage logistics for in-store activations and community events, including vendor coordination, partnership agreements, and sourcing materials.
• Oversee event setup, execution, and breakdown, ensuring seamless operations.
• Conduct post-event analysis, including sales recap, exposure monitoring, and customer sales tracking.
• Manage event budgets, billing, and invoicing.
• Analyze regional market insights and industry trends to inform marketing strategies.
• Leverage data insights to refine marketing efforts and optimize performance.
• Track and report on key performance metrics for events and activations.
• Serve as the primary retail marketing contact for the East Coast, building relationships with store teams, external partners, and internal stakeholders.
• Coordinate with cross-functional teams to ensure alignment of marketing strategies and campaigns.

Requirements

• Bachelor's (B.A. or B.S.) from a four-year college or equivalent preferred.
• Experience in luxury brand store and event management.
• Proficiency in Word, Excel, PowerPoint, Outlook, with ability to learn technical applications quickly.
• Experience in events management and local PR is a plus.
• Ability to work weekends and travel approximately 60% of the time.
• Highly organized and detail-oriented with the capacity to manage multiple projects simultaneously.
• Ability to work well under pressure in a fast-paced environment.

Nice to Have

• Experience with luxury brand store and event management.
• Events management and local PR experience.

Qualifications

• Bachelor's degree (B.A. or B.S.) from a four-year college or equivalent (preferred).

Benefits & Perks

• Robust benefits package.
• Above-market time off.
• Hybrid working arrangements.
• Incentive compensation where applicable.
• Varied learning opportunities.