Lead, Brand Commercialization - Pet

J. M. Smucker

Akron, OH

Full Time

Senior

2 days ago

Job Description

About the Role

The Lead, Brand Commercialization - Pet role is part of the BC (Brand Commercialization) Team, which acts as a key link between Brand Marketing and Field Sales by translating national strategies into retail channel go-to-market strategies. The team advocates for customer perspectives during planning, innovation, and brand strategy meetings, creating tools such as national playbooks and new item sell-in materials, and resolving channel conflicts. The role involves developing sales strategies, communicating brand initiatives, driving in-market execution, and translating national brand strategies for Meow Mix, converting marketing plans and insights into channel-specific objectives to meet volume and share targets. The position is based in Orrville, OH, with a hybrid work arrangement requiring a minimum of 9 days onsite per month.

Key Responsibilities

Translate national brand strategies, marketing plans, and insights into sales strategies by key channels.
Influence the development of Long Range and Annual Operating Plans (quota, trade, situation assessments) from a Category, Customer, Channel, & Competitive lens.
Create channel specific sales fundamental objectives to achieve priorities and sales controllable objectives such as distribution, pricing, shelving, merchandising, and new items.
Lead the development of national sales presentations and tools that are rich in category and shopper insights to support Field Sales in executing initiatives effectively.
Communicate key Category, Customer, and Competitive insights into volume forecasts.
Assist in the development of trade promotion strategies, trade merchandising plans, and major trade initiatives.
Understand the efficiency and effectiveness of specific trade promotions and sales activities, and make recommendations as needed.
Provide regular updates to Field Sales on key marketing elements and initiatives.
Support key initiatives impacting customers, including supply allocation, label changes, innovation launches, and SKU rationalizations.
Assist in creating materials for National Sales Meetings and Sales webcasts.

Requirements

Bachelor's Degree.
7+ years' experience in CPG Customer Marketing (Brand Commercialization/Customer Commercialization), Brand Marketing, CPG Customer Sales Management, or related go-to-market responsibilities.
Strategic thinker with strong problem-solving skills.
Leadership skills with the ability to collaborate and influence at all levels of the organization.
Strong communication skills.
Drive for results while managing ambiguity and complexity.
Strong analytical skills with experience in Excel, Word, PowerPoint, and analyzing consumption data (e.g., Nielsen).
Ability to travel approximately 10% of the time.

Working at J. M. Smucker

We are bold, kind, strive to do the right thing, play to win, and believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we support every employee by meeting their physical, emotional, and financial needs.

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