Director of External Relations and Brand Strategy - Anythink Support Services at Wright Farms (Spanish speaking candidates preferred)

About the Role

Key Responsibilities

• Build and strengthen Anythink's brand and community relationships by sharing the organization's story to inspire support from individuals, organizations, businesses, and foundations.
• Lead the Brand Strategy team to develop and execute communications including social media, web, and print materials.
• Develop long-term and short-term brand strategies aligned with district needs and vision.
• Provide creative guidance, project management, and editorial direction for brand initiatives to ensure consistent messaging and impact.
• Update and implement Anythink's brand guidelines to direct strategic communications, public relations, and branding campaigns.
• Serve as Anythink's spokesperson on public relations matters, leading media relations efforts.
• Identify and develop relationships with community stakeholders, partners, and sponsors to support the organization's goals.
• Analyze performance metrics and adjust strategies to improve engagement and impact.
• Develop and maintain digital presence through website, social media, and digital marketing channels.
• Collect, analyze, and disseminate data to inform brand strategy decisions and tell the organization's story.
• Develop crisis communication plans and oversee response strategies to protect and enhance the district's reputation.
• Manage, mentor, and inspire the brand strategy and external relations teams, fostering a high-performance culture.
• Establish and track key metrics for external relations efforts, providing reports and strategic recommendations to leadership.
• Build collaborative relationships across departments and branches to support communication needs.
• Recruit, hire, and retain a diverse team of employees and volunteers.
• Manage the department's budget responsibly, overseeing development and active management of marketing funds.
• Engage in community networking, including developing relationships with VIPs, board members, and community leaders.
• Participate in district committees, contribute ideas, and take leadership roles as appropriate.
• Perform physical tasks such as standing, walking, crouching, lifting up to 25 pounds, and pushing/pulling up to 50 pounds as part of library activities.

Requirements

• 7+ years of experience in brand strategy, marketing, or communications, with at least 3 years managing a team.
• Bachelor's degree in marketing, communications, business, or a related field.
• Proven success in creating and executing integrated brand, marketing, and communications strategies, preferably in diverse communities.
• Outstanding storytelling and creative skills, with the ability to distill complex ideas into compelling narratives.
• Excellent written and verbal communication skills, capable of managing multiple projects and meeting deadlines.
• Tech-savvy with proficiency in Microsoft Office and online research tools.
• Experience in reputation management and crisis communication.
• High emotional intelligence and cultural competency.
• Spanish speaking candidates preferred.

Nice to Have

• Experience working in a library, nonprofit, or community organization on a national or global scale.
• Knowledge of advertising across legacy and new media sources.
• Experience developing and implementing crisis communication plans.
• Ability to analyze and interpret data to inform strategy.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.
• 7+ years of relevant experience in brand strategy/marketing/communications.
• Management experience with a team of employees.

Benefits & Perks

• Full-time position with benefits.
• Competitive salary range of $106,127 - $122,046 DOE.