Senior Brand Strategist Lead

About the Role

Key Responsibilities

• Refine the strategic and durable vision of Wells Fargo's enterprise brand strategy
• Leverage quantitative and qualitative research to extract key insights
• Distill key insights into engaging narratives that connect with both B2C and B2B audiences
• Refine brand framework to align with brand strategy, visual identity, messaging and tone
• Promote brand integrity across all brand and marketing touchpoints
• Drive the implementation of brand strategy to create best-in-class deliverables and customer experiences
• Conduct market research and competitive brand audits to stay ahead of trends
• Measure and analyze the performance of brand initiatives on business growth and brand perception
• Develop Brand Performance Scorecards to track brand health and campaign effectiveness

Requirements

• 7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through work experience, training, military experience, or education
• Experience developing foundational brand strategy for world-class brands
• Experience developing brand architecture at an agency or Fortune 500 company
• Experience translating insights into actionable strategies that drive growth and brand perception
• Experience developing persuasive presentations with MS PowerPoint
• Experience managing relationships and collaborating with external stakeholders
• Experience navigating brand strategy implications across the company's current and future customer experience
• Experience building strong relationships and collaborating across large organizations
• Experience presenting information in a manner that persuades, and influences senior decision makers

Nice to Have

• Experience developing foundational brand strategy for world-class brands
• Experience developing brand architecture at an agency or Fortune 500 company
• Experience translating insights into actionable strategies that drive growth and brand perception
• Experience developing persuasive presentations with MS PowerPoint
• Experience managing relationships and collaborating with external stakeholders
• Experience navigating brand strategy implications across the company's current and future customer experience
• Experience building strong relationships and collaborating across large organizations
• Experience presenting information in a manner that persuades, and influences senior decision makers

Qualifications

• Educational background in relevant field (implied by experience requirements)

Benefits & Perks

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement