Regional Brand Manager - Remote

W.L. Gore & Associates

Phoenix, AZ

Full Time

Senior

2 days ago

Job Description

About the Role

We are seeking a Brand Manager to join our Americas Peripheral team from a remote home office. In this role you will be responsible for regional product plans and strategy to ensure product growth and maintenance. You will contribute to the success of the overall Americas Peripheral business within the peripheral vascular portfolio as you work in close partnership with functional partners to achieve the Americas goals and objectives. This is a remote position, and you can work from home in most locations within the United States.

Key Responsibilities

Understand/analyze customer unmet needs and translate to global counterparts for product line extensions and new product development activities while identifying product growth and expansion opportunities within the region
Translate customer insights into differentiated product value propositions and positioning for priority segments
Implement effective marketing strategies to launch, grow, or defend on market products across the region
Monitor regional product pricing and provide pricing input to Regional Category Leader to meet profitability targets
Support Global Brand Manager counterparts in identifying product improvement opportunities and managing global supply planning
Responsible for regional product go-to-market strategy and launch execution to include country level launch phasing, sales channel training plans, translation of global promotional materials, regional launch metrics collection and reporting
Collaborate with Marketing Communications partners in localization of global product level messaging for regional and/or country deployment
Ensure high quality content is submitted for cross-functional review and approval
Work closely with local teams on pricing and contracting strategies and implementation with support from Regional Category Leader
Ensure communications are consistent with labeling

Requirements

Minimum of 7 years commercial marketing experience in the medical device, pharmaceutical, or life sciences industries
Strong communication and interpersonal skills
Demonstrated ability to influence and integrate individuals and teams to execute against strategic plans
Demonstrated ability to develop product positioning and value propositions
Demonstrated capability in constructing and executing commercial strategic marketing plans
Demonstrated ability to collaborate across marketing and other functions to reach business objectives
Ability to travel up to 25%

Nice to Have

MBA
Experience with regulated implantable devices
Commercial product launch experience

Qualifications

N/A (implied: relevant industry experience and educational background as per requirements)

Benefits & Perks

Comprehensive and competitive total rewards program
Benefits that offer choice and flexibility and promote overall well-being
Associate Stock Ownership Plan
Potential opportunities for profit-sharing

Working at W.L. Gore & Associates

We believe in the strength of a diverse and inclusive workplace. With diverse perspectives, ideas and experiences, we uncover new possibilities and make a greater impact in the world. We are proud of Associates for building on our rich history of innovation, upholding our values and supporting an inclusive work environment where we treat each other and our external partners with fairness, dignity and respect.

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