Manager, Trade Marketing - Ciroc and Lobos

Diageo

New York, NY

Full Time

Senior

105k-175k

4 days ago

Job Description

About the Role

The Trade Marketing Manager is responsible for bringing brand and commercial plans to life in the market. Sitting at the intersection of brand strategy and sales execution, this role translates national priorities into deliverable, channel-ready programming that drives visibility, conversion, and share growth. This role partners closely with Brand, Shopper, Strategic Accounts and Field, and agency or partner teams to develop commercial assets, manage campaign execution, and support field sales teams with tools and guidance for in-market success.

Key Responsibilities

Translate brand plans into commercially viable programs, tailored to channel, customer, and execution needs
Lead the development of program toolkits, creative assets, and activation briefs in partnership with agency partners
Serve as the day-to-day connection between Brand Marketing, Sales, and the field on all program-related activity
Ensure executional readiness of programs, including timelines, materials, and sell-in tools
Manage activation calendars, performance recaps, and process documentation
Partner with field sales and distributor teams to gather feedback and optimize in-market delivery
Ensure programs align with budget, compliance, and brand standards

Requirements

5+ years of experience in Trade Marketing, Shopper Marketing, Brand Activation, or Customer Marketing
Proven ability to manage cross-functional projects and agency partners
Strong organizational and communication skills, with attention to detail and deadlines
Commercial acumen and a proactive, problem-solving mindset
Experience with spirits, CPG, or retail programming a plus

Benefits & Perks

Additional rewards including annual incentive payment and stock awards (eligibility may vary)
Healthcare benefits, retirement benefits, short-term and long-term disability coverage
Basic life insurance, wellness benefits, industry-leading parental leave

Working at Diageo

Our purpose is to celebrate life, every day, everywhere. We aim to create an inclusive culture where everyone feels valued and can belong. We embrace diversity in the broadest sense, welcoming and celebrating people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to build the best performing, most trusted, and respected consumer products companies in the world, transforming our business and taking our brands to the next level.

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