Brand Content & Planning Manager, Americas

About the Role

Key Responsibilities

• Ensure the brand voice, visuals, and messaging are consistent across regional content in accordance with the Brand Expression.
• Serve as the Regional Brand Content Lead and gatekeeper for all property websites within the region, ensuring platform alignment with the brand's visual and tonal expression.
• Guide and direct storytelling on property brand touchpoints, ensuring content is native to platforms with relevant messaging and narratives that express the hotel and brand vision.
• Act as the primary regional contact for the development of photo shoots, supporting the briefing and management of creative agencies and freelancers, with travel as needed.
• Gatekeep the copywriting process across the region, supporting properties with briefing copywriters, sub-editing, and proofreading for property websites.
• Oversee content planning and development for pre-opening properties, ensuring alignment with brand expression and channel objectives, including website content, lifestyle shoots, post-production, and editorial content.
• Build and oversee a network of creative collaborators including photographers, videographers, and copywriters, briefing and commissioning freelancers and agencies for projects and campaigns.
• Contribute to the global content calendar with regional input.
• Work with Web Analytics and Digital teams to implement insights for property websites to inform content curation and strategy evolution.
• Support training and education programs for regional properties on Brand Content guidelines, best practices, and processes.
• Collaborate with regional sales and marketing teams as an editorial partner to support revenue-driving collateral.
• Contribute ideas for regional content projects and campaigns, supporting their execution when needed.
• Ensure brand integrity and clarity are maintained, and assist in updating SOPs, policies, and guidelines.
• Model the company's culture, vision, mission, and core values, demonstrating professionalism and confidentiality.

Requirements

• 5+ years of experience in content management, planning, and production.
• Must be a Native English speaker with strong copywriting and sub-editing skills.
• Excellent project management skills, highly organized, able to work under pressure, adhere to budgets, and meet tight deadlines.
• Strong storyteller with a creative eye and digital-savvy mindset.
• Solution-focused, detail-oriented individual with an entrepreneurial attitude.
• Experience with luxury lifestyle brands is preferred.
• Proven track record of working with creatives and artists, with a global network of creators.
• Bachelor's Degree in Communications, Journalism, or a related Creative discipline.
• Minimum five years of experience in a corporate office in a similar role or project management position.

Nice to Have

• Experience with luxury lifestyle brands.