Brand Journalist

About the Role

Key Responsibilities

• Develops and maintains understanding of target audiences by leveraging analytics/metrics and utilizes findings to deliver effective content and develop future storytelling initiatives.
• Creates and/or edits content in brand-journalism style for multiple publication media including, but not limited to, blogs, social media, third-party media, infographics, reports, and interactive websites ensuring consistent and compelling messaging is maintained.
• Participates in executing communication campaigns by writing or editing stories that align with the overall content strategy and business objectives, including researching, interviewing, and producing content that represents the organization while conveying the appropriate message.
• Writes in brand voice and tone for all communications; adhering to brand style guides and/or AP Stylebook. Proofreads work to ensure it is consistently on tone and grammatically correct.
• Collaborates across Marketing to execute campaign plans that accurately depict Sentry and position us appropriately in the market, including incorporating impactful SEO language, following communication standards, ensuring alignment to visual designs, and adhering to marketing strategy.
• Maintains knowledge and understanding of content best practices, policies, and trends, especially as they relate to digital marketing.
• Applies content and communication best practices and knowledge to provide recommendations and solutions for business needs.
• Develops and maintains relationships with internal stakeholders to support content needs.
• May participate in various projects providing project management, research, and collaboration with multiple resources to address specific communications needs.
• Performs other job-related duties as assigned from time to time.

Requirements

• Bachelors Degree or equivalent work experience in Communications, Journalism, Advertising, or related field.
• Two years of related work experience in professional content writing.
• Extraordinary written and verbal communications skills, including editing and proofreading skills.
• Creative and strategic thinking with the ability to build individual pieces that come together to make a powerful big picture.
• A natural curiosity and passion that helps make content interesting, innovative, and newsworthy.
• An understanding of evolving content consumption trends.
• A general understanding of trends in search, personalization trends, and backend analytics, to inform content direction.
• Empathy, good emotional intelligence, and cultural sensitivity.
• Ability to hold constructive conversations with leaders to determine the best approach to problem-solving for the business.
• Instinctually collaborative with the ability to manage multiple projects and build positive relationships with people across the organization.
• Quick, smart, and concise writing, self-sufficiently able to meet aggressive delivery deadlines.
• An ability to keep a calm head and think clearly and quickly under pressure.

Nice to Have

• Experience with digital marketing content best practices.
• Knowledge of SEO and content analytics tools.

Benefits & Perks

• Flexible work schedule with work from home (Monday and Friday) and in-office days (Tuesday through Thursday).
• Generous Paid-Time Off plan.
• 401(K) plan with a dollar for dollar match on the first eight percent, plus immediate vesting.
• Group Medical, Dental, Vision and Life insurance.
• Pretax Dependent Care and Health Expense Reimbursement Accounts.
• Extensive Work-Life Resources.
• Sentry Foundation gift matching program.
• Access to Sentry University (SentryU) for education and career development.