Digital Marketing Copywriter

Perry Ellis International

Miami, FL

Full Time

Mid Level

about 2 months ago

Job Description

About the Role

The Ecommerce Copywriter at Perry Ellis International is responsible for crafting compelling, on-brand copy across multiple touchpoints for a diverse portfolio of lifestyle apparel brands. This role involves writing for marketing emails, SMS, website content, point of sale collateral, social media, and style guides, collaborating with creative and site teams to create integrated messaging that enhances brand presence and drives engagement.

Key Responsibilities

Write targeted copy for all email and SMS related marketing campaigns across direct to consumer brands.
Research and apply email copywriting best practices to drive clicks and conversions.
Partner with site teams to strategize overall messages to be conveyed to customers.
Write clear and persuasive copy for all touch points.
Develop ownable terms for brand specific product attributes (fabrics, performance features, fit, fashion/styling, etc).
Partner with Legal teams to ensure rights to terms and phrases.
Monitor competition and stay abreast of trends.
Proofread all copy and ensure spelling and grammar are perfect.
Analyze and report on optimization tests to improve copy based on clicks and conversions.
Write content for marketing emails, SMS, promotional on-site material, and general product information.
Analyze the impact of content and writing on sales and performance of ecommerce sites.

Requirements

Bachelor's Degree in related field: Marketing, Communications, Advertising, Writing, English, Literature, etc.
Experience in advertising, retail, promotional, creative copywriting preferred.
Proven success/case studies.
Portfolio of samples.
Excellent copywriting, editing, proofreading and grammatical skills.
Strong organizational skills and ability to oversee multiple simultaneous projects.
Strong creative writing abilities.
Ability to comprehend corporate and brand initiatives and transform abstract ideas into persuasive and articulate messages.
Ability to work within tight deadlines and prioritize tasks.
Respond to feedback in a timely manner.
Flexible; able to juggle multiple projects and shifting priorities.
Ability to work well in a team and across various roles within creative and business units.
Golf knowledge and prior golf writing experience preferred.

Nice to Have

Golf knowledge and prior golf writing experience.

Qualifications

Bachelor's Degree in a related field such as Marketing, Communications, Advertising, Writing, English, Literature.

Working at Perry Ellis International

While performing the duties of this job, the work environment is usually moderate noise level in an open-seating, idea sharing environment. The copywriter must be able to work on multiple projects with a variety of distractions.

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