Marketing Copywriter/ Senior Marketing Copywriter

About the Role

Key Responsibilities

• Develop and write impactful copy that support strategic goals across all marketing campaign elements including direct mail, digital ads, TV commercial scripts, paid search terms, social ads, website copy, blog copy, newsletters, press releases, and in-branch materials with heavy emphasis on digital content creation
• Collaborate with the marketing team by providing creative ideas and suggestions in the development of marketing concepts and programs, participating in meetings with internal business groups
• Continually research credit union and financial industry data to stay current on relevant trends, developing a competitive database to understand competitors' strengths, weaknesses, and opportunities
• Execute content creation across the credit union's significant business units, focusing on member story content and messaging across all marketing channels
• Bring marketing briefs to life through conceptual ideation, development, and execution of strategically focused creative across a variety of consumer touch points and advertising channels that moves prospects and members to action
• Collaborate with cross-functional partners within the marketing team and other internal business groups in finding creative solutions that effectively deliver results-driven marketing and advertising collateral
• Guide, mentor and inspire colleagues in their day-to-day work while helping them to become subject matter knowledgeable in the credit union and finance space
• Ensure content aligns with brand voice, tone and style guidelines while presenting creative concepts in a clear, articulate and persuasive manner to key stakeholders
• Lead copy and creative development from brief to final execution and champion creative solutions to key-stakeholders across the organization

Requirements

• Bachelor's degree in communications, marketing, advertising, English, journalism, or related field
• Three to five years of copywriting experience required, or similar experience in a marketing role
• Strong proofreading experience and familiarity with standard style guides
• Familiarity with writing for a wide variety of marketing mediums and both Mac and PC Microsoft environments
• Demonstrated success working in fast-paced creative environment with team-oriented collaborative approach
• 6+ years of experience as a copywriter as part of an internal creative team or agency environment required for Senior Copywriter level
• Knowledge of WorkZone preferred, or other content management or project management software
• Team-oriented creative with desire to collaborate and excellent storytelling and communication skills for presenting to stakeholders

Nice to Have

• SEO and key search term experience strongly preferred, but not required

Qualifications

• Bachelor's degree in relevant field
• 3-6+ years of copywriting experience depending on level
• Strong proofreading skills and familiarity with style guides
• Experience with content management or project management tools preferred

Benefits & Perks

• Weekly Pay
• Comprehensive Health & Wellness package including Medical (with prescription coverage), Dental, and vision
• Matching Health Savings Account Contributions, Dependent Care flexible spending account (FSA)
• Retirement options like 401(k) with company match and pension
• Paid time off: Vacation, Personal days, paid holidays, paid volunteer time, sick days, & flex time
• Tuition reimbursement