Copywriter, James Allen

About the Role

Key Responsibilities

• Write clear, concise, and compelling copy for a range of customer-facing materials, including website content, product descriptions, email campaigns, social media posts, and digital ads.
• Collaborate with the Merchandising and Marketing teams to create accurate and persuasive product information that highlights James Allen's unique offerings and benefits.
• Contribute to the creation of email campaigns, online ads, and other marketing materials that align with the overall brand strategy and business objectives.
• Help optimize website content to improve the user experience and drive conversions, ensuring all messaging aligns with James Allen's tone and style.
• Ensure consistency in messaging across all digital and print materials, maintaining the brand voice and messaging standards.
• Stay informed on industry trends, competitor messaging, and customer preferences to continuously improve content and ensure it resonates with the target audience.
• Collaborate with cross-functional teams to brainstorm and develop new content ideas that support marketing campaigns and drive customer engagement.
• Review and proofread copy to ensure it is error-free and meets high standards for clarity, grammar, and tone.
• Assist with other ad-hoc writing projects as needed, supporting the marketing team in various creative initiatives.

Requirements

• Ability to create engaging, clear, and persuasive copy for various digital and print channels.
• Strong collaboration skills to work effectively with marketing, merchandising, and cross-functional teams.
• Attention to detail in proofreading and editing to ensure error-free content.
• Knowledge of industry trends, customer preferences, and competitor messaging.
• Experience in developing content that supports marketing campaigns and drives customer engagement.