Sierra Nevada Brewing logo

BRAND MANAGER

Sierra Nevada Brewing

Chico, CA
Full Time
Director
98k-153k
1 day ago

Job Description

About the Role

Ken Grossman started Sierra Nevada in 1980 with a hand-built brewhouse and the odds stacked against him. That passion forever changed the course of American craft brewing and launched a beer revolution that's in full force today. Turns out, good beer can do a lot of good, and Sierra Nevada became a cornerstone for both its innovation and its care for the Earth and its people. We're committed to advancing a culture of inclusion and believe diversity in all its forms makes us stronger. We keep pushing boundaries, whether that's in the brewhouse, with sustainability, or in the great outdoors. As the Site Brewery Experience Brand Manager, you will be responsible for managing and executing the guest experience strategy of SNBC developing premium experiences and events that build our brand positioning and create loyal fans and drinkers for SNBC.

Key Responsibilities

  • Work alongside Brand teams, Marketing Teams and Brewery Experience Teams to ensure onsite experiences are to the highest standard and are tailored to each location and stay true to Sierra Nevada brand.
  • Oversee all administrative duties, including profit/loss statements, expense analysis, payments/invoices, payroll, etc., making improvements to these processes where necessary and applicable.
  • Collaborate with Guest Experience and F&B leaders to create KPI reporting across each area to monitor the health, performance, and profitability of all direct business units.
  • Partner with Innovation and Integrated Marketing to execute a best-in-class loyalty program on our site and acquire customers with high lifetime customer value.
  • Incorporate innovation and industry best practices in delivering the best possible guest experience in all areas of scope.
  • Responsible for teammate engagement of the Guest Experience operations team to communicate change, inspire growth and development, and present opportunities for training and recognition.
  • Oversee optimization of existing internal processes, identifying operational weaknesses, and developing new, innovative systems to continuously drive growth and efficiency.
  • Ensure consistent excellent levels of internal and external customer service while nurturing an ownership environment with emphasis in motivation and teamwork.
  • Must be willing to work non-standard hours, including some nights and weekends to support high traffic times and on-site events.

Requirements

  • Bachelor's Degree In Hospitality, Business or related field or any combination of experience and or education from which comparable knowledge, skills and abilities have been achieved required.
  • 5 years Marketing experience required.
  • 3 years Management or leadership experience required.
  • 3 years Experience leading large teams of diverse expertise required.
  • 1 year Brand management experience required.
  • Experience overseeing P&L statements required.
  • Previous experience in onsite events, hospitality, guest services, and/or food and beverage preferred.
  • Ability to collaborate with functional counterparts within the organization regarding guest experience operations and goals.
  • Ability to independently manage multiple projects and tasks at once, and effectively prioritize in a fast-paced work environment to meet deadlines.
  • High level understanding guest experience and food and beverage operations including materials, production, process, and outputs.
  • High level of professional competence and ethical integrity.
  • Demonstrated leadership, team building and advanced coaching skills with the ability to motivate team members and assess and develop employee skills.
  • Microsoft Office Skills, particularly Excel spreadsheets, and Power BI reporting.
  • A strong ability to be adaptable and flexible.

Nice to Have

  • Experience in onsite events, hospitality, guest services, and/or food and beverage.

Qualifications

  • At least 21 years of age.
  • Must pass a pre-employment, post-offer background check.

Benefits & Perks

  • Base salary range of $98,279 to $153,315, with potential for bonuses.
  • 10% company match on 401(k) contributions.
  • Learning and development opportunities.
  • Ongoing trainings and state-of-the-art equipment.
  • Preventative care and medical, dental, and vision insurance.
  • Onsite medical clinic and mental health and well-being benefits.
  • Paid sick leave.
  • Culture of work-life balance and encouragement to use paid time off.

Working at Sierra Nevada Brewing

We are committed to advancing a culture of inclusion and believe diversity in all its forms makes us stronger. We keep pushing boundaries, whether that's in the brewhouse, with sustainability, or in the great outdoors. We foster a culture of work-life balance and prioritize employee well-being and development.

Apply Now

Job Details

Posted AtAug 2, 2025
Job CategoryBrand Marketing
Salary98k-153k
Job TypeFull Time
Work ModeOnsite
ExperienceDirector

Job Skills

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About Sierra Nevada Brewing

Website

sierranevada.com

Company Size

1001-5000 employees

Location

Chico, CA

Industry

Breweries

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