Sr. Associate Brand Manager - J Winery

About the Role

Key Responsibilities

• Manage the development of key marketing initiatives and lead the execution of strategic partnerships and PR plans.
• Conduct business reviews of assigned brands, identify key actions, and develop marketing plans to meet business needs.
• Analyze data to understand brand performance and present actionable recommendations to leadership.
• Contribute to the Agile Roadmap with support from Brand Managers and Subject Matter Experts, ensuring alignment with Brand Strategic Positioning.
• Liaise across functions to execute packaging updates and support upcoming portfolio rebranding.
• Evaluate marketing opportunities, contribute to the Sixth Standard strategy, and manage the brand budget effectively.
• Develop channel-specific tactics in partnership with digital and consumer experience teams.
• Gather insights through regular market visits, identify trends, and ensure marketing tools support sales execution.
• Assist in testing new marketing methods and analyze brand data and external insights to guide strategy.
• Support the development of consumer archetypes and collect market insights.
• Champion the brand story and visual guidelines, linking them to marketing activities.
• Ensure compliance with quality, environmental, and safety regulations and help achieve sustainability certifications.

Requirements

• Master's degree plus 2 years of experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 4 years of relevant experience; OR Bachelor's plus 3 years of Gallo sales, marketing, engineering or operations experience; OR High School diploma or equivalency plus 8 years of relevant experience.
• Ability to travel up to 25% in-market and up to 5% for onboarding, training, and meetings.
• Strong analytical and financial acumen.
• Skilled in project management.
• Ability to effectively partner with cross-functional teams.
• Excellent written and verbal communication skills.
• Must be 18 years or older.

Nice to Have

• Master's degree plus 4 years of brand marketing experience.
• Experience managing multiple external agencies.
• IRI Circana experience.
• Experience in the CPG, pharmaceutical, or alcohol beverage industry.
• Experience in a regulated environment.
• Understanding of agile practices.
• Knowledge of on-premise channel.

Qualifications

• Relevant educational background as specified in requirements.

Benefits & Perks

• A competitive benefits package.
• Position based in Healdsburg, CA with on-site work and telecommuting options.