Marketing & Brand Manager

Robert Half

Troy, MI

Full Time

Senior

3 days ago

Job Description

About the Role

We are looking for a dynamic B2B Marketing & Brand Manager to join our client's team in Troy, Michigan. This long-term position offers an exciting opportunity to lead brand strategy and marketing efforts for a growing brand and company. The ideal candidate will bring creativity, leadership, and strategic thinking to enhance brand positioning and drive impactful marketing initiatives. This is a long-term B2B Marketing & Brand Manager role that will be onsite 5 days per week in Troy, leading a sales and marketing team in a major growth stage. This person will help to shape the future of the brand, company partnerships, lead generation and sales practices, as well as the company culture, events, and reputation. This is an exciting role for a candidate looking to build something meaningful within marketing and technology industries.

Key Responsibilities

Develop and execute comprehensive B2B marketing strategies to strengthen brand awareness and market presence.
Plan and manage marketing campaigns across digital platforms, including email campaigns and social media.
Lead the creation and curation of engaging content for blogs, websites, and marketing materials.
Oversee the company's brand experience by managing digital and environmental branding aspects.
Coordinate community engagement efforts, including public relations and event strategies.
Support the sales and marketing teams in driving lead generation and business development activities.
Build and maintain brand partnerships to enhance visibility and collaboration.
Manage marketing events from strategy to execution, ensuring alignment with organizational goals.
Mentor and guide team members to foster a culture of creativity and collaboration.
Utilize tools like Adobe Creative Cloud, Canva, HubSpot, and WordPress to deliver high-quality marketing outputs.

Requirements

Bachelor's degree in Marketing, Advertising, Communications, or a related field.
Minimum of 7 years of experience in marketing, with a focus on brand strategy and B2B marketing.
Proficiency in digital marketing tools such as HubSpot, WordPress, and social media platforms.
Strong skills in content creation, including blogs, social media posts, and marketing materials.
Experience with event management and public relations strategies.
Advanced knowledge of Adobe Creative Cloud, Canva, Excel, and PowerPoint.
Exceptional project management skills with the ability to handle multiple initiatives simultaneously.
Proven ability to think strategically, solve problems, and adapt to evolving business needs.

Nice to Have

Experience working in marketing within the technology industry.
Knowledge of environmental branding and digital branding strategies.
Experience leading a team in a growth-stage company.

Qualifications

Bachelor's degree in Marketing, Advertising, Communications, or a related field.
At least 7 years of marketing experience with a focus on brand strategy and B2B marketing.

Benefits & Perks

Medical, vision, dental, and life and disability insurance.
Eligibility to enroll in the company's 401(k) plan.
Opportunities for professional development and training.

Working at Robert Half

The company values creativity, leadership, strategic thinking, and collaboration. It fosters a culture of innovation and growth, emphasizing building meaningful contributions within the marketing and technology industries.

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