Columbia Sportswear
In Global Brand Marketing, we focus on our consumers' behavior, and create experiences around the globe to build their connection to our brand. Whether it's media strategy, brand/product storytelling, content creation or partner activations, the consumer is at the heart of everything we do. And, we continue to stay true to our brand, even as we evolve to meet the demands of the ever-changing landscape. The Senior In-Store Marketing Specialist leads, develops, and communicates all aspects of planning seasonal marketing initiatives for retail, including retail presentation directives and retail development programs. They collaborate to build seasonal go-to-market (GTM) plans that support brand marketing initiatives and maintain communication with wholesale partners. This role drives the strategic execution of in-store marketing for major categories and seasonal initiatives, strengthening brand presence, fueling consumer demand, and deepening connections with consumers across distributor channels.
Columbia Sportswear Company is committed to equal opportunity employment and providing reasonable accommodations for individuals with disabilities. The company values diversity, inclusion, and employee well-being, offering comprehensive benefits and a supportive work environment.
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Website
columbia.com
Company Size
5001-10000 employees
Location
Portland, OR
Industry
Cut and Sew Apparel Manufacturing (except Contractors)
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