Brand Manager - Local Marketing

Dish

Littleton, CO

Full Time

Mid Level

72k-103k

3 days ago

Job Description

About the Role

EchoStar is reimagining the future of connectivity with a diverse range of services including satellite television, live-streaming, on-demand programming, smart home installation, and mobile plans. The company’s brands include Boost Mobile, DISH TV, Gen Mobile, Hughes, and Sling TV. The Retail Wireless team, serving Boost Mobile and Gen Mobile, is focused on redefining consumer expectations through innovative platforms, business models, and a passion for change. As a disruptive force in the market with a first-of-its-kind 5G network, EchoStar aims to connect communities and drive retail traffic through localized marketing efforts.

Key Responsibilities

Support the local media manager and key stakeholders with campaign deliverables across OOH, radio, sweepstakes, grassroots, and experiential marketing.
Drive foot traffic and brand visibility through hyperlocal campaigns and in-store events.
Collaborate with channel owners to develop campaign briefs and define messaging strategy.
Partner with the internal creative team to produce culturally relevant and localized marketing materials.
Own end-to-end execution of local campaigns, ensuring on-time delivery of all creative and media assets.
Maintain consistency with brand guidelines and broader marketing strategy throughout the campaign lifecycle.
Coordinate with sales, local marketing teams, operations, legal, and external vendors for smooth campaign rollout.
Serve as a liaison between internal stakeholders and agency partners, both internal and external.
Track and analyze campaign results to refine strategy and improve ROI.
Monitor local market trends, competitive activity, and customer behavior to guide strategic planning.

Requirements

Bachelor's degree in Marketing, Communications, or a related field.
3+ years of experience in local marketing, brand strategy, or field marketing, preferably in telecom or retail industry.
Proficiency in Google Workspace and common marketing tools.
Strong project management skills and high attention to detail.
Proven ability to think both strategically and creatively.
Exceptional verbal and written communication skills.
Ability to thrive in a fast-paced, collaborative environment.

Nice to Have

Experience with creative production workflows.

Qualifications

Educational background in Marketing, Communications, or related field.
Experience in local marketing, brand strategy, or field marketing.

Benefits & Perks

Versatile health perks including flexible spending accounts and HSA.
401(k) Plan with company match.
Employee Stock Purchase Plan (ESPP).
Career opportunities and flexible time away plan.
All benefits are detailed at DISH Benefits.

Working at Dish

DISH is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. The company promotes talent development and advancement, is an Equal Employment Opportunity Employer, and values diversity and meritocracy. DISH strives to create a workforce with limitless opportunities and a supportive environment for all employees.

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