Director of HCP Marketing, Atrial Fibrillation Lead, US Cardiovascular

About the Role

Key Responsibilities

• Lead and deliver the HCP strategy that prepares the brand for a successful US launch.
• Effectively analyze customer and marketplace insights to assess and prioritize key AF-focused business opportunities.
• Contribute to the creation of a high performing marketing team for launch by attracting top talent.
• Partner with Medical Affairs and MLR Advisors to develop AF launch messaging and promotional pieces.
• Develop and implement comprehensive AF access strategy in collaboration with Market Access organization, aligned with the US launch plan.
• Lead brand efforts to capitalize on strategic customer engagement initiatives through the BMS dynamic engagement platform (CE3/Sophia).
• Partner with BI&A and Omnichannel Strategy teams to optimize AF Marketing Mix & Channel Selection.
• Collaborate with the Consumer marketing team to ensure a consistent brand identity and presence.
• Establish a positive, collaborative partnership with sales colleagues to ensure effective execution of brand strategy.
• Partner with HCP Agency of Record (AOR), providing guidance and feedback to ensure marketing excellence.

Requirements

• BS/BA degree required.
• Minimum of 8 years of pharmaceutical experience with at least 5 years in marketing.
• Previous HCP marketing experience with expertise in insight mining, message development, and marketing analytics.
• Experience implementing opportunities within brand strategy and executing them effectively.
• Ability to plan, implement, and connect activities across a matrix organization to deliver results.
• Demonstrated ability to develop a winning launch strategy and engage stakeholders.
• Previous people leadership experience with success in developing talent and building teams.
• Strong organizational, interpersonal, communication skills, and executive presence.
• Understanding of the cardiovascular marketplace and experience working on a launch brand is recommended but not required.

Nice to Have

• Experience working on a launch brand in the cardiovascular space.

Qualifications

• BS/BA degree.

Benefits & Perks

• Competitive salary range of $201,890 - $244,646 with additional incentive cash and stock opportunities.
• Comprehensive benefits including medical, pharmacy, dental, and vision care.
• Wellbeing support programs and employee assistance programs.
• Financial resources such as a 401(K) and disability/life insurance.
• Work-life programs including paid holidays, vacation, volunteer days, and flexible summer hours.
• Parental, caregiver, bereavement, and military leave.
• Family care services, tuition reimbursement, and recognition programs.