Vice President, Culture MarketingNew

About the Role

Key Responsibilities

• Build and generate cross-functional buy-in for the long-term vision of MLB's culture marketing to enhance brand perception, increase player visibility, convert growth audiences, and develop new business opportunities.
• Partner with Marketing Planning and Analytics to develop new target and growth audience segmentation that is insightful and actionable; collaborate to develop KPIs and performance measurement for all initiatives with the ability to evaluate cultural relevance and penetration.
• Develop and refine the culture marketing strategy through the creation of integrated platforms aligned to major lifestyle pursuits such as food, fashion, music, and film, including annual marketing plans and tactical calendars.
• Supervise a talented team of industry experts in producing and executing these annual integrated platforms, generating internal support, and connecting key learnings across platforms.
• Work closely with Sponsorship, Consumer Products, Events, Media, Club Marketing, and other departments to respond to briefs or share opportunities.
• Serve as a subject matter expert on culture, creating a company-wide tool for evaluating talent, sponsors, and partners for co-marketing activities, and guiding internal departments to elevated decision-making.

Requirements

• Four-year degree from an accredited university in marketing, advertising, communications, business, or related field.
• 14+ years of experience in marketing or a related functional area.
• Proven track record as a marketing leader with experience creating marketing platforms and strategic partnerships at the intersection of sports and culture.
• Extensive experience representing and negotiating on behalf of high-profile brands and/or media.
• Extensive agency and vendor management experience.
• Baseball knowledge and/or experience preferred.

Nice to Have

• MBA preferred.

Benefits & Perks

• Competitive Benefits Package
• Company 401K Contribution
• Paid Time Off and Holidays
• Paid Parental Leave
• Access to Free Tickets to Baseball Games & MLB.TV
• Discounts at MLB Store | MLBShop.com
• Employee Assistance Programs (EAP)
• Onsite/Online Training & Development Programs
• Tuition Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Pet Insurance