Brand Marketing Director

About the Role

Key Responsibilities

• Define and lead global product marketing for assigned category, including developing category and product strategies that drive business forward and reinforce brand equity.
• Partner with Product Development, Global Consumer Marketing, Global Beauty, and Consumer Insights to inform innovation strategy and product launch cadence.
• Monitor franchise performance in the global marketplace and recommend ongoing optimizations.
• Support VP on creating the long-term new innovation plan and strategy to ensure plans are sold in, within cost of goods targets, and meet LRP.
• Manage the end-to-end product strategy for all new launches, including insights, pricing, positioning, formula direction, packaging design, and artwork, ensuring comprehensive and on-time 360 launches.
• Lead development of new product launch concepts and program briefs, and drive relevant meetings to advance launches.
• Provide industry, competitive, and internal analysis to inform projects and drive decision-making.
• Drive the copy alignment process, including messaging hierarchy and copy briefs.
• Own forecast process, including sizing of opportunity and partnering with Global Business Planning.
• Ensure project feasibility and profitability, working with regions to align on product calendar elements and forecasts.
• Participate in new product testing across categories and provide meaningful usage feedback.
• Lead and motivate cross-functional teams to meet timelines and complete projects.
• Prepare marketing plans and presentation materials for affiliates and retailers when applicable.
• Assess project performance based on market feedback and business results.
• Identify ways to refresh products and maintain a competitive edge.
• Own the annual SKU rationalization/Line Edit process, creating recommendations to optimize the product portfolio.
• Lead the biannual corporate innovation summary (BIT) for assigned categories.
• Support overall business initiatives including pricing analysis and sampling strategy.
• Provide leadership, motivation, and coaching to team members to cultivate a successful product marketing team.
• Drive change and help implement new product launch processes.
• Work effectively within a matrixed organization with multiple cross-functional partners.

Requirements

• 8+ years of experience in beauty marketing.
• Product obsessed and analytics expert.
• Ability to synthesize data to drive business decisions and connect category insights to product innovation.
• Forward-looking, strategic thinker with agility to drive change.
• Experience with end-to-end beauty product launches and innovation ideation.
• Proven leadership in managing global strategic marketing plans for products and categories.
• Experience in developing new product briefs and leading cross-functional teams.
• Strong relationship-building skills and financial fluency.
• Disruptive mindset and insights-driven approach.
• Ability to be consumer-first and adapt to change.

Nice to Have

• Experience in building and developing teams.