Brand Strategist

Onward Search

Contract

Senior

125k-135k

30 days ago

Job Description

About the Role

Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with the nation's leading brands. We are hiring a Brand Strategist for a fully remote opportunity based in Virginia. This is a 10-month contract role with potential to convert to permanent. In this role, you will lead the brand development for a new subsidiary of our client, a leading company in their industry. You'll play a key role in shaping the brand's identity to align with strategic business goals. This opportunity is ideal for a strategic thinker with a strong background in brand strategy, market analysis, and creative development. You'll work cross-functionally to build, communicate, and embed a cohesive brand across all touchpoints.

Key Responsibilities

Partner with internal stakeholders and the brand consultant to define the brand's vision, mission, and values.
Develop and communicate a compelling value proposition and messaging framework tailored to target audiences.
Lead workshops and brainstorming sessions to gather insights and ensure alignment on brand direction.
Create and manage the execution of brand guidelines, ensuring consistency across all communications and touchpoints.
Develop visual identity elements that align with the brand's strategic positioning.
Initiate employee training and engagement programs to foster internal brand adoption.
Collaborate with marketing teams to seamlessly integrate brand messaging into marketing strategies and campaigns.
Craft website content, including the About Us and Homepage sections, for SpinCo.
Provide strategic recommendations for brand adjustments based on market trends and feedback.

Requirements

Bachelor's degree in Marketing or a related field; a Master's degree is advantageous.
8+ years of experience in brand strategy, ideally within B2B settings.
Demonstrated success in developing and implementing brand strategies that contribute to business growth.
Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels.
Proficiency in brand management tools and methodologies.
Ability to work independently and collaboratively in a dynamic, fast-paced environment.

Nice to Have

Master's degree in Marketing or a related field.

Qualifications

Bachelor's degree in Marketing or a related field.

Benefits & Perks

Medical, Dental, and Vision Insurance.
Life Insurance.
401(k) Program.
Commuter Benefit.
eLearning & Ongoing Training.
Education Reimbursement.

Working at Onward Search

While specific details about the company culture are not provided, the role emphasizes collaboration, strategic thinking, and adaptability in a fast-paced environment, with opportunities for ongoing training and professional development.

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