Business Analysis Managers

About the Role

Key Responsibilities

• Keep updates on evolving MarTech and AdTech platforms and capabilities by attending relevant webinars and educational sessions from business partners.
• Discuss with business partners and align on key performance indicators that need to be monitored and analyzed.
• Validate and critique analyses and models built by external measurement partners.
• Guide design and conceptual development of media mix model (MMM) and other media attribution models; develop deep understanding of mathematical model formulations and impact on model outputs.
• Calibrate MMM and other media attribution models to the media experimentation results and/or other preferred analytical tools.
• Analyze historical media performance to understand how media impacts business results and brand strength.
• Recommend how to change the mix and nature of advertising spend in future periods to achieve maximum possible outcome.
• Present complex analyses in concise and impactful manner to business line owners, media buying team, and other marketing stakeholders.
• Communicate insights on media performance to gain buy-in and influence media decision-making to improve media spend efficiency.
• Cultivate collaborative and positive cross-functional relationships with marketing teams, media agencies, advertising partners, and measurement/analytical vendors.

Requirements

• Working with SQL to perform and automate complex data transformations and manipulations using stored procedures.
• Working with Alteryx to validate, cleanse and blend various data sources, and upload datasets into Enterprise Warehouse.
• Performing regression analysis, exploratory analysis, correlation analysis, causal inference or other statistical analysis.
• Conducting hypothesis testing and statistical and probability modeling assessment.
• Working with Tableau, including complex data visualizations, filters, parameters, data blending, level of detail expressions, dashboard publishing, and subscriptions.
• Designing and/or building complex data models with multiple inputs and calculations, including scenario planning, sensitivity analysis, ROI analysis, and cash flow calculations.
• Master's degree in relevant fields and 3 years of relevant work experience, or Bachelor's degree with 5 years of relevant work experience.

Nice to Have

• Experience with media attribution models and media mix modeling.
• Knowledge of mathematical model formulations and their impact on outputs.
• Experience working in marketing analytics or related fields.

Qualifications

• Master's degree in Information, Information Systems, Economics, Finance, Engineering, Applied Mathematics, or related field.
• 3 years of relevant work experience with a master's degree, or 5 years with a bachelor's degree.

Benefits & Perks

• Competitive base salary and compensation package including annual stock grant, employee stock purchase plan, and 401(k).
• Access to free, year-round money coaching.
• Comprehensive health benefits including medical, dental, and vision insurance.
• Paid time off, up to 12 paid holidays, parental and family leave, family building benefits, and childcare subsidies.
• Additional perks such as mobile service & home internet discounts, pet insurance, transit programs, tuition assistance, disability and life insurance, and more.