Business Development and HubSpot Support

About the Role

Key Responsibilities

• Management and optimization of the HubSpot account, including configuring the system, creating workflows, managing data, and providing training as needed.
• Handling marketing automation, lead management, and reporting within HubSpot.
• Generating analytics across the business development cycle for revenue generation, utilizing data from HubSpot, Salesforce, social media, and websites.
• Reporting analytics within HubSpot.
• Collaborating with internal stakeholder groups to assist with data gathering and entry, such as the Office of Technology Transfer and units supporting industry research partnerships.
• Possibly assisting with data entry into HubSpot and nurturing research leads once they arrive.
• Participating in developing and implementing marketing strategies to promote PSU's services, including identifying target audiences, creating campaigns, and analyzing results.

Requirements

• Experience with business development, marketing, or sales funnels.
• Working understanding of HubSpot, with high-level expertise preferred.
• Knowledge of analytics platforms such as PowerBI.
• Familiarity with Salesforce and Marketing Cloud is a plus.
• Must have US Citizenship.
• Ability to work independently, organize, and prioritize tasks to meet deadlines.
• Availability for meetings during business hours (8-5, M-F), with flexibility for work schedule.

Nice to Have

• Experience with Salesforce (including Marketing Cloud).
• Experience with analytics platforms such as PowerBI.

Qualifications

• No formal educational qualifications specified in the description.

Benefits & Perks

• Flexible work schedule with the possibility of remote work.
• Opportunities for in-person meetings and team gatherings.