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Business Development Director, Nielsen Marketing Cloud

Nielsen

New York, NY
Full Time
Director
1 day ago

Job Description

About the Role

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it's consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future. The Nielsen Marketing Cloud offers cloud software for data management, industry-leading audience data for targeting and activation, and first-party ID-based data enrichment to help brands and publishers learn more about their consumers and deliver personalized advertising. The Business Development Director will lead sales strategy and execution for Nielsen Marketing Cloud products within the CTV/OTT and media landscape, working with a team of consultative sellers and leveraging proprietary data assets to disrupt the advertising landscape.

Key Responsibilities

  • Develop quarterly and annual sales plans to identify growth opportunities with existing and new clients within CTV/OTT space.
  • Deliver agreed quarterly and annual sales targets through new business development.
  • Individually prospect, pitch and close sales across existing and new clients within CTV/OTT space.
  • Lead discovery sessions to identify the customer's key needs and pain points.
  • Work with prospects in a consultative fashion to develop a digital strategy vision and position the Nielsen Marketing Cloud offering as an instrumental part of that vision.
  • Develop solid, strategic relationships with key decision-makers at targeted accounts.
  • Build internal relationships across the Client Strategy and Agency/Advertiser Sales Teams, as well as other members of the Publisher/Platform Team, to identify cross and upsell opportunities.
  • Leverage Senior leadership's involvement with proposal and pitch development.

Requirements

  • 7+ years of experience in a sales/account management capacity for National and Local Media, CTV platforms or OTT media preferred.
  • Advanced knowledge and understanding of media and advertising across CTV and digital landscapes.
  • Demonstrable experience in developing strategic business plans, and executing them successfully.
  • Demonstrable experience in proposing and negotiating solutions and pricing.
  • Strategic thinking, analytical and logical reasoning skills.
  • Results-oriented, resilient, persuasive and self motivated.
  • High-level of accuracy and attention to detail.
  • Strong written and verbal communication skills.
  • Strong interpersonal skills with a collaborative mindset to work well with others.
  • Willingness to travel 2-3 times per quarter.
  • Bachelor's degree from an accredited university or comparable work experience.

Nice to Have

  • Experience working with media and advertising in CTV and digital landscapes.
  • Experience in proposing and negotiating solutions and pricing.

Qualifications

  • Bachelor's degree from an accredited university or comparable work experience.

Benefits & Perks

  • Comprehensive benefits package including health & wellness plans.
  • 401(k) retirement plan with Nielsen match.
  • Generous paid time off policy.
  • Company provided car for those who qualify.
  • Discretionary incentive/bonus (if eligible).

Working at Nielsen

We champion you, because when you succeed, we do too. Our organization is committed to excellence, perseverance, and making an impact together. We take pride in rewarding employees holistically for their role and performance, fostering an inclusive environment that values collaboration and innovation.

Apply Now

Job Details

Posted AtSep 25, 2025
SalaryCompetitive salary
Job TypeFull Time
ExperienceDirector

Job Skills

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About Nielsen

Website

nielsen.com

Company Size

10000+ employees

Location

New York, NY

Industry

Other Business Support Services

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