Business Development Manager

About the Role

Key Responsibilities

• Collaborate with product marketing, demand generation, product management, and sales teams to source and interpret complex data sets into insights that lead to profitable growth opportunities.
• Produce a multi-year 'Market Map' identifying underserved customer markets, industry trends, and high-growth drivers.
• Gather and analyze business, market, and competitor information to support strategic business and marketing planning.
• Lead Voice of Customer studies to inform strategic growth and new product development.
• Promote new and existing programs in target market segments to increase market share and drive sales growth.
• Develop targeted lead generation and brand building campaigns in partnership with marketing and demand generation teams.
• Partner with sales to identify strategic accounts and provide insights, training, or marketing support.
• Assess new and adjacent market opportunities and develop go-to-market strategies and innovation ideas.
• Drive product commercialization planning in collaboration with sales, product lifecycle managers, operations, customer service, and demand generation.
• Build industry and customer alliances, participate in industry/trade organizations, and identify potential partners and M&A opportunities.
• Create content and participate in training events for customers and sales teams.
• Demonstrate thought leadership through presentations at industry seminars, webinars, and customer meetings.

Requirements

• BA or BS in Marketing, Business, Product Management/Marketing, or Strategic Account Management.
• Minimum of 10 years' marketing or business development experience in commercial buildings, HVAC/hydronics, or water technology.
• Demonstrated knowledge of market penetration strategies and go-to-market development.
• Self-starter with high-energy problem-solving attitude.
• Ability to lead, coordinate, and influence cross-functional teams.
• Excellent interpersonal, relationship-building, and communication skills, including presentation skills.
• Ability to balance strategic and tactical efforts to deliver short-term results while planning for long-term growth.
• Strong analytical skills, including proficiency with Microsoft Excel and finance principles.
• Ability to manage multiple priorities in a self-driven manner.

Nice to Have

• MBA strongly desired.
• Previous experience in large, complex organizations.
• Experience managing water and fluid handling products and solutions.
• Experience in B2B equipment.
• Additional experience in market analysis or go-to-market strategy development.

Qualifications

• Educational background with a BA or BS degree.

Benefits & Perks

• Competitive salary range of $120,000 to $160,000 plus bonus.
• Medical, Dental, Vision plans.
• 401(k) with company contribution.
• Paid time off and paid parental leave.
• Tuition reimbursement.