Avery Dennison logo

Business Development Manager, Auto DIY

Avery Dennison

Mentor, OH
Full Time
Mid Level
96k-129k
11 days ago

Job Description

About the Role

The Business Development Manager, Automotive DIY, is responsible for driving profitable revenue initiatives within the Graphics North America Division. The role involves building strategic relationships with Automotive DIY prospects and other value chain influencers to understand needs for new and existing graphic applications and programs. The position focuses on lead generation, pipeline growth, and creating customer alliances, while managing key accounts and developing new services and solutions to meet market needs.

Key Responsibilities

  • Develop a thorough understanding of the market value chain and develop a strategy to achieve revenue goals.
  • Identify and lead programs to grow sales for strategic initiatives within the Automotive OEM segment.
  • Generate campaign ideas, complete market analyses, and lead priority commercialization programs with cross-functional teams (Product Management, Sales, Technical, Finance, Operations, Logistics, Customer Service, etc.).
  • Understand sub-segment market sizing, trends, and application opportunities for key growth areas.
  • Complete Market Opportunity Analyses to align resources and priorities for strategic application areas.
  • Strengthen and build relationships in the strategically focused market channels, focusing on material, platform, and design engineering.
  • Provide product recommendations, technical support, and problem solving in sales and commercial development through the entire value chain, primarily in Automotive applications.
  • Establish pricing programs and strategies to secure optimum product positioning and share growth within the segment.
  • Uncover and assess customer and value chain needs, aligning necessary solutions.
  • Report ongoing forecasted demand, market trends/insights, and fluctuations impacting customer service and strategic direction.
  • Identify new accounts using networks, digital marketing, screening techniques, referrals, and prospecting across North America.
  • Develop a keen understanding of market conditions and develop strategies to achieve revenue goals.
  • Manage contracts and coordinate internal functions to align on agreements as needed.
  • Assist in the development of divisional strategic and operating plans (e.g., AOPs, strategic plans).
  • Represent Avery Dennison within the Automotive Aftermarket & DIY Segment at market and networking events.

Requirements

  • Bachelor's degree, preferably in a business field.
  • 6+ years of commercial experience, preferably in key account management, product management, or marketing.
  • Experience selling into the pressure sensitive and/or automotive aftermarket industry preferred.
  • Skills and competencies in developing sales penetration and customer growth strategies throughout the value chain.
  • Passionate pursuit of customer happiness and strong customer dedication.
  • Ability to work effectively with internal cross-functional resources.
  • High energy, ambitious, goals/results oriented, and able to operate remotely.
  • Strong computer skills, particularly Google Suite and Salesforce.com.
  • Ability to travel at least 50%.

Nice to Have

  • Experience selling into the pressure sensitive and/or automotive aftermarket industry.

Qualifications

  • Bachelor's degree in a relevant field.

Benefits & Perks

  • Salary range of $96,450 - $128,600 per year.

Working at Avery Dennison

The role emphasizes a customer-focused approach, collaboration across cross-functional teams, and a results-oriented mindset. The company values high energy, ambition, and the ability to operate effectively in a remote environment.

Apply Now

Job Details

Posted AtJun 10, 2025
Salary96k-129k
Job TypeFull Time
Work ModeRemote
ExperienceMid Level

About Avery Dennison

Website

averydennison.com

Company Size

10000+ employees

Location

Mentor, OH

Industry

Paper Bag and Coated and Treated Paper Manufacturing

Get job alerts

Set up personalized alerts for your job search and get tailored job digests for close matches