Business Development Representative

Telx

New York, NY

Full Time

Mid Level

58k-96k

10 days ago

Job Description

About the Role

The Business Development Representative (BDR) drives growth in Digital Realty services and solutions. The BDR qualifies and prioritizes leads and prospects by articulating the Digital Realty value proposition, messaging, and understanding customer needs and requirements. This position requires the ability to work independently and prioritize effectively. The BDR works directly with demand generation, marketing operations, and marketing to do outbound follow-up on programs and campaigns, and shares feedback on campaign effectiveness. This position will also interact with the field sales and channel teams to develop selling strategies, share progress, and generate opportunities for strategic, targeted campaigns. Since the BDR interacts with current and prospective clients, good business judgment and skills are crucial. While this is not a sales position, high performers can potentially transition to a sales role.

Key Responsibilities

Generate new demand (e.g. individual leads and/or buying groups) for the sales organization to pursue
Qualify demand (e.g. individual leads and/or buying groups) against established criteria before passing a lead to Sales as Teleprospecting Qualified leads (TQLs) or Teleprospecting Generated leads (TGLs)
Discover, validate and reach out to additional personas typically involved in a buying decision to determine possible buying groups for delivery to field sales
Nurture predetermined groups of prospects back from field or channel sales by using multiple touch tactics (e.g. telephone, email, social)
Process inbound demand using a range of tactics (e.g. telephone, email, social) where specified by the organization
Comply with all demand management-related service-level agreements
Provide accurate weekly forecasts to marketing and sales on the volume of qualified demand expected to reach the TQL stage or qualified demand stage
Track and manage prospecting, qualification and nurture activities in the company's sales force automation (SFA) system
Reach and have meaningful, productive conversations with individuals representing the buyer personas targeted by the organization

Requirements

Bachelor's degree in Marketing, Communications, or a related field, or equivalent relevant experience
5+ years of marketing experience, with a focus on content
Proven experience planning, executing, and measuring customer co-marketing initiatives
Proven ability to write about technical products/solutions
Existing data center industry knowledge is a bonus
Strong organizational skills and attention to detail
Excellent written and verbal communication skills
Demonstrated ability to work collaboratively in a cross-functional environment
Possess a growth mindset, seeing opportunities and solutions when presented with challenges, and comfortable in an always-evolving environment

Nice to Have

Existing data center industry knowledge

Qualifications

Bachelor's degree in Marketing, Communications, or a related field, or equivalent relevant experience

Benefits & Perks

Medical, dental, vision, life and AD&D insurance
401k match
Disability benefits
Wellness and education benefits
Employee stock purchase plan
Paid time off, holidays, and more

Working at Telx

Digital Realty brings companies and data together by delivering the full spectrum of data center, colocation and interconnection solutions. The company emphasizes a global data center footprint, innovative platform solutions, and a supportive, inclusive environment where employees can bring their whole selves to work. The marketing team collaborates closely with sales to develop effective strategies, and the company values continuous growth, innovation, and diversity.

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