Business Systems Analyst/Project Manager (Digital Marketing Team), Associate/AVP

About the Role

Key Responsibilities

• Lead discovery sessions with SMEs and document comprehensive business requirements including scope, use cases, functional specifications, data flows, technical integrations, content strategy, and user interactions.
• Translate business needs into detailed documented technical specifications and interface requirements.
• Map content strategy, workflow diagrams, SLAs, and KPIs for marketing automation, content management, and analytics initiatives.
• Analyze and improve digital marketing operations and workflows; provide gap analyses and solution recommendations.
• Collaborate with stakeholders, technology partners, data, compliance, and agency partners to ensure alignment and system integrity.
• Manage digital marketing platform implementation and integration projects, including timelines, deliverables, milestones, and risk mitigation.
• Develop and maintain project plans, status reports, stakeholder communications, and escalation paths.
• Coordinate cross-functional resources and ensure interdependencies are managed effectively.
• Facilitate user acceptance testing (UAT), QA reviews, training rollout, and procedures documentation.
• Establish change management processes and documentation best practices across initiatives.

Requirements

• Bachelor's degree in Computer Science, Digital Marketing, Information Systems, or related field.
• 3-5 years of experience in programming, business systems analysis, or project management in a digital marketing or marketing operations setting, preferably within financial services or asset/wealth management.
• Experience creating and managing business requirements documents (BRDs), functional specs, technical specs, content strategy, interactions, SLAs, and test plans.
• Hands-on experience leading or supporting MarTech platform migrations and implementations (e.g., Marketo, AEM, 6sense, Salesforce, GA4, Snowflake).
• Familiarity with marketing and data integration pipelines strategies (REST APIs, webhooks, connectors, tagging, personalization engines).
• Ability to build data flow diagrams and systems architecture overviews is a plus.
• Strong problem-solving skills with the ability to troubleshoot system issues and identify root causes across complex tech stacks.
• Proven ability to work in a cross-functional and matrixed environment.
• PMP certification or equivalent experience, or willingness to obtain within 3 months of employment.
• Experience within the asset/wealth management or financial services industry is preferred.
• Working knowledge or certification of ITIL, Agile/Scrum, or Six Sigma methodologies is a plus.
• Exposure to data governance, privacy compliance (GDPR, CCPA, FINRA), and preference center management.
• Familiarity with Adobe Target use cases (e.g., A/B/n testing, personalization rules, audience segmentation).
• Experience with project tracking tools such as Monday.com, JIRA, Smartsheet, MS Project.
• Experience preparing documentation for business stakeholders, compliance teams, and tech partners as official requirements.

Nice to Have

• Familiarity with building data flow diagrams and systems architecture overviews.

Qualifications

• Bachelor's degree in relevant fields
• 3-5 years of experience in digital marketing or related fields
• Professional certifications such as PMP, ITIL, Agile/Scrum, or Six Sigma are advantageous

Benefits & Perks

• Generous paid time-off
• Medical, dental, and vision healthcare plans
• 401(k) retirement and profit-sharing plans
• Flexible/hybrid work environment
• "Dress for the day" flexible work attire
• Many additional benefits as detailed on the First Eagle Benefits website