Campaign and Content Marketing Manager

About the Role

Key Responsibilities

• Designing and executing integrated, digital-first campaigns that align web, social, email, and events into a seamless client journey, ensuring every touchpoint moves more prospects to becoming clients.
• Creating compelling content across formats - from automated email journeys and landing pages to social posts and ads.
• Optimizing performance with data-driven insights using analytics and CRM/automation tools to track engagement, refine strategies, and improve conversion outcomes.
• Build and manage automated email journeys in Salesforce Marketing Cloud, such as welcome series, educational sequences, and event follow-ups.
• Develop and maintain a centralized Email Preference Center, ensuring emails are properly tagged, categorized, and optimized with links, CTAs, and preview text for a consistent client experience.
• Partner with stakeholders to streamline email workflows and improve findability/searchability across campaigns.
• Create content that nurtures prospects into becoming clients and keeps existing clients engaged.
• Collaborate with internal teams to design campaigns that combine digital, social, events, and other channels.
• Ensure every touchpoint — from initial ad or post to follow-up content — works together as part of a cohesive experience.
• Provide input on search keywords based on client needs, market trends, and advisor feedback.
• Incorporate priority keywords into web and content assets where appropriate.
• Write compelling copy for emails, landing pages, website content, articles, and social media posts.
• Ensure all messaging is aligned with brand standards and meets compliance requirements.
• Work with media and creative agencies to bring campaign concepts to life, review targeting recommendations, creative concepts, and ad copy for alignment with goals and compliance.
• Monitor campaign and email performance metrics and suggest improvements based on engagement and conversion data.

Requirements

• 4+ years in marketing, ideally in consumer-facing financial services, insurance, or another regulated industry.
• Proven ability to write engaging copy for a variety of digital formats.
• Experience with marketing automation and CRM systems, with Salesforce preferred.
• Familiarity with SEO/SEM fundamentals and keyword research.
• Strong organizational skills and ability to manage multiple projects simultaneously.

Nice to Have

• Experience with Salesforce Marketing Cloud or similar marketing automation tools.
• Knowledge of search engine optimization (SEO) and search engine marketing (SEM).
• Experience working with media and creative agencies.

Qualifications

• Educational background is not explicitly specified, but at least 4 years of relevant marketing experience is required.

Benefits & Perks

• Paid Parental Leave
• Paid Time Off
• Eligibility for a $2,000 referral bonus
• Professional Development Assistance Plan
• Work-life balance initiatives