Campaign Marketing Manager

About the Role

Key Responsibilities

• Plan, manage, and optimize strategic marketing campaigns (e.g., platform launches, new agent releases, executive series, webinars, trade shows) from ideation to execution, aligned with business goals, timelines, and budgets.
• Own and maintain the campaign calendar across all channels, ensuring integration with the broader marketing strategy.
• Maximize reach and drive target audience engagement across digital marketing channels (website, email, social, search, display) and niche verticals (e.g., SupplyChainBrain, Supply & Demand Chain Executive).
• Build plans for emerging channels like G2, PeerInsights, and Reddit.
• Develop and maintain internal dashboards (in conjunction with marketing ops/tech ops) for CAC, CPL, pipeline influence, and full-funnel attribution.
• Provide and execute actionable insights and recommendations for campaign optimization.
• Support brand lift and competitive tracking programs as stretch goals.
• Stay current on marketing trends, tools, and best practices to fuel continuous campaign innovation.

Requirements

• Bachelor's degree in marketing, business, or related field.
• 2+ years of experience in marketing campaign management.
• Proven experience delivering demonstrable results with LinkedIn Ads, Google Ads (search/display), and ideally 1-2 additional platforms.
• Strong proficiency in campaign attribution reporting and performance optimization, using tools such as Google Analytics, Marketo, Salesforce, Hotjar/Clarity, and similar to track user behavior and conversions.
• Strong background in writing optimized content for digital marketing channels.
• Proven ability to plan and manage budgets, media buying, and creative workflows, with self-sufficiency when needed.
• Collaborative mindset and clear methodology for working with demand generation, product marketing, and creative teams.
• Ability to build internal and partner engagement and playbooks.
• Excellent communication and project management skills to handle multiple campaigns and priorities.
• Previous experience with vendor management and/or working alongside an agency.

Nice to Have

• Experience or strong understanding of supply chain, compliance, AI, or enterprise SaaS industries.
• Experience launching new platform features or products into the market.

Qualifications

• Educational background in marketing, business, or related field.

Benefits & Perks

• Full-stack benefits for health, wealth and wellbeing to keep you thriving.
• Fully remote work environment with opportunities to connect in person.
• Culture emphasizing ownership, purpose, technical growth, and a voice in shaping impactful technology.