Campaign Marketing Manager

About the Role

Key Responsibilities

• Liaise with Client Marketing Team and stakeholders within Performance Marketing to deliver effective and timely direct marketing campaign projects
• Manage the file selection, segmentation and facilitate accurate execution of direct marketing campaigns
• Work within designated channel platforms to build and successfully launch direct marketing campaigns
• Perform creative and data auditing and testing to ensure campaign accuracy
• Act as Subject Matter Expert in channel platform capabilities
• Drive data driven campaign results back to client teams for continuous campaign improvement
• Update workflow management tool in real time to inform Pod managers and project initiators on campaign project status and timing
• Work within agile, fast-paced marketing environment
• Continued cross-channel upskilling in email, direct mail and mobile campaign execution, and other channels as added
• Utilize Cosmos workfront tool to ensure all campaigns meet required campaign approval, retention, testing, launch and documentation requirements within the Campaign Execution L3 process
• Support Business CTC (Critical To Quality) management by driving process enhancement and efficiency
• Perform other duties and/or special projects as assigned

Requirements

• Bachelor's Degree or in lieu of degree high school diploma/GED and a minimum of 6 years of Marketing or Digital project experience
• A minimum of 2 years of work experience with one or more of the following: email marketing, database marketing, data segmentation, data collection, digital marketing, direct mail production, web page building and/or html
• Experience with email execution, B2B execution is a plus
• Direct mail experience also desired

Qualifications

• High school diploma or GED
• Bachelor's degree (preferred but not required if equivalent experience is met)