Capabilities & Insights Senior Analyst - Consumer Insights

About the Role

Key Responsibilities

• Partner with consulting teams and work directly with clients to understand their primary business objectives, strategize a research plan, and lead the end-to-end research process from design to insights.
• Engage as a consulting team member to generate qualitative and quantitative B2C and B2B insights and translate findings into business recommendations.
• Design research strategies to meet engagement objectives and lead survey instrument and/or qualitative question guide development with key stakeholders.
• Advise on the analytics plan, including advanced modeling, and help analyze, identify, and synthesize emerging implications and recommendations for clients.
• Work with the firm's preferred vendors to program and field the research to ensure high quality data.
• Contribute to firm knowledge initiatives through in-depth support of B2C and B2B insights needs.
• Collaborate with other consultants to develop original points of view or tools focused on areas of expertise.

Requirements

• Bachelor's degree required; master's degree preferred.
• 4+ years of market research experience with a strong emphasis on quantitative experience and consumer and shopper insights.
• Background at a market research agency or a research department at a consumer-oriented company preferred.
• Well versed in usage and attitude measurement, brand equity measurement, concept testing, product testing, segmentation, etc.
• Superior analytical thinking skills with the ability to synthesize complex information and derive insights.
• Highly developed understanding of relevant content area (e.g., industry sector, functional topic).
• Advanced business knowledge and ability to translate business objectives into research objectives.
• Full understanding of research techniques, information sources, and statistical analysis/analytic techniques as relevant to role.
• Solid problem-solving skills.
• Demonstrated ability to manage multiple projects and deliver results on time.
• Clear and precise communicator including excellent business writing skills.
• Comfortable working with statistical software packages.
• Ethnography background and one-on-one interviewing skills a plus.
• Highly organized, resourceful, and able to prioritize among competing demands.
• Outstanding interpersonal and influencing skills; ability to work independently and collaboratively on teams and with people at all levels.
• Ability to travel as needed.

Nice to Have

• Ethnography background and one-on-one interviewing skills.

Qualifications

• Bachelor's degree (required).
• Master's degree (preferred).
• 4+ years of market research experience.

Benefits & Perks

• Competitive salary (based on your location, experience, and skills).
• Comprehensive benefits package to enable holistic well-being for you and your family.