Director, Marketing Research (HYBRID - Richmond, VA)

Xenith Bank

Glen Allen, VA

Full Time

Director

1 day ago

Job Description

About the Role

This position is responsible for conceptualizing, developing, and implementing internal and/or external marketing research initiatives to support measurement and reporting of brand perception, customer satisfaction, advertising assets, teammate satisfaction, product trends, and strategic recommendations. The role involves managing research studies, vendor relationships, and providing insights to support key management, operational, and marketing strategies within the organization.

Key Responsibilities

Development, implementation, analysis, and communication of all quantitative and qualitative research studies related to measurement of AUB/competitor Brand Perception among key constituencies
Development/implementation of effective research strategies to measure customer satisfaction and identify 'pain points' at all phases of the customer life cycle
Working with Human Resources to implement/manage effective ongoing Teammate Listening strategies
Management of external vendors, platforms, dashboards, and budgets necessary to support internal (teammate) and external (customer) research objectives and strategies
Identification/socialization of external publications, organizations, blogs, webinars, and other sources in order to communicate product, pricing, promotion or other strategic information
Serving as an internal consultant on primary and secondary research-related initiatives initiated within the company

Requirements

Bachelor's degree required; preferably in Marketing or a business related field. Master's degree preferred
10+ years' experience as a quantitative or qualitative research analyst or manager, involving responsibility for designing/ administering research studies among consumers, business professionals, and other target audiences
Experience with integration of traditional research methods with emerging technologies such as predictive analytics, conversational AI, or real-time feedback tools
Experience developing and managing primary marketing research, including managing vendor relationships and analyzing data
Experience with AI-driven analytics, including natural language processing (NLP), machine learning, and predictive modeling
Experience with data visualization and analytics platforms (e.g., Tableau, Power BI, SPSS, Python)
Public speaking skills and experience presenting findings to diverse audiences
Project management experience from inception to completion of complex projects
Ability to multi-task and adapt to change in a fast-moving environment
Excellent communication and writing skills
Proficient in SPSS, Microsoft Word, Excel, and PowerPoint
Experience programming online surveys using platforms like Alchemer, Qualtrics, Survey Monkey, or similar
Proven ability to work independently and in a team environment
Experience recruiting and managing research professionals

Nice to Have

Experience with emerging technologies such as predictive analytics, conversational AI, or real-time feedback tools
Experience with data visualization and analytics platforms (e.g., Tableau, Power BI, SPSS, Python)

Qualifications

Bachelor's degree in Marketing or a related field; Master's degree preferred
10+ years of experience in research analysis or management

Benefits & Perks

Position is eligible to participate in incentive compensation plans or discretionary profit sharing bonus programs
Comprehensive benefits package available