Senior Analyst - Customer Insight

Arizona Public Service

Phoenix, AZ

Full Time

Senior

4 days ago

Job Description

About the Role

Arizona Public Service generates reliable, affordable and clean energy for 2.7 million Arizonans. As the state's largest and longest-serving energy provider, our more than 6,000 dedicated employees power our vision of creating a sustainable energy future for Arizona. The Senior Analyst - Customer Insights is responsible for designing and managing consumer, B2B, and market research studies that provide critical insights to guide company strategy and enhance customer experience. The role involves collaborating with internal stakeholders and external research partners to ensure high-quality methodologies, sound analysis, and actionable recommendations, with a focus on translating data into meaningful insights for decision-makers.

Key Responsibilities

Lead the design, execution, and analysis of consumer, business-to-business, and market segment research studies, applying advanced analytical techniques to identify trends, drivers, and customer insights.
Manage third-party research and benchmark studies, ensuring accuracy, consistency, and timeliness of results, validating vendor data, overseeing methodologies, and communicating key findings.
Partner with internal clients to assess research needs, define objectives, and translate insights into actionable recommendations, effectively presenting results to diverse audiences including APS leadership.
Oversee complex research projects from start to finish, including scoping, survey design, fieldwork oversight, data management, budget control, and schedule adherence, ensuring quality standards are met.
Integrate primary and secondary research, customer data, and market intelligence to develop a comprehensive understanding of customer behaviors, demographics, and preferences, supporting customer experience, marketing, and strategic planning.
Evaluate research tools, methodologies, and software to ensure the use of the most effective and efficient technologies for data analysis and reporting.

Requirements

Equivalent to a Bachelor's Degree in Marketing, Statistics, Economics, or related field.
Five (5) years of market analysis experience.
Thorough knowledge of research methodologies and their appropriate application.
Advanced analytical techniques and marketing theory knowledge.
Proven analytical ability.
Experience with statistical software packages, including spreadsheet, graphics, database, analysis, and reporting programs.
Effective interpersonal, communication, presentation, and writing skills.
Demonstrated complex project management skills.

Nice to Have

Master's Degree in Business, Statistics, or Economics.

Qualifications

Bachelor's Degree in Marketing, Statistics, Economics, or related field.
Five years of market analysis experience.
Master's Degree in Business, Statistics, or Economics (preferred).

Benefits & Perks

Hybrid work environment with about 40% in-person at APS or other locations.
Reside in Arizona (or New Mexico for Four Corners-based employees).
Adequate technology and ergonomic setup for home office work.

Working at Arizona Public Service

Arizona Public Service values creating a sustainable energy future, fostering a diverse and inclusive work environment, and maintaining a policy of nondiscrimination in employment. The company emphasizes compliance with applicable laws, safety, and a commitment to equal opportunity and a drug-free workplace.

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