Category Analyst- ISB / f'real

About the Role

Key Responsibilities

• Develop and bring insights to the organization and customers in retail marketplace learnings and shopper behavior, including interpreting sales and category analyses to support sales and marketing objectives.
• Develop in-depth knowledge of retail, convenience, and foodservice channels, consumers, competitors, and key customers.
• Serve as Rich's subject matter expert for syndicated data and reporting on In Store Bakery categories and the f'real brand.
• Lead and partner with the In Store Bakery Brand and/or Customer Marketing teams on the monthly new item placement process for Unify+ custom Bakery database.
• Own and maximize the relationship with Circana Client Service team to provide direction on reporting and report enhancements.
• Collaborate with Sales teams in the development and delivery of Business/Category Reviews and insights to enhance customer relationships.
• Develop category management insights and selling stories that meet retailer objectives and support growth initiatives.

Requirements

• Bachelor's degree in Business or Marketing desired or equivalent combination of education and experience.
• 1-3 years of consumer package goods (CPG) industry experience.
• Previous CPG Sales and Marketing experience is a plus.
• Bakery retail experience is desired.
• Experience with syndicated data and reporting tools such as Circana (IRI) Unify/Unify+ POS and consumer panel data.
• Knowledge of retailer shopper loyalty data platforms (e.g., Luminate/Scintilla, 84.51 Stratum, dunnhumby, SymphonyAI).
• Proficiency with data visualization platforms such as PowerBI is a plus.
• Strong interpersonal, analytical, and problem-solving skills.
• Excellent written and verbal communication skills, with comfort in presenting to groups.
• Good project and time management skills.
• Proficiency with Microsoft Office products including Word, Excel, PowerPoint, and Teams.
• Ability to travel 5-10%.

Nice to Have

• Experience with data visualization platforms like PowerBI.
• Bakery retail experience.
• Previous insights and/or category management experience.

Qualifications

• Educational background in Business or Marketing preferred.
• Experience in CPG industry and familiarity with category management principles.

Benefits & Perks

• Competitive salary range of $71,134.83 to $96,241.24 annually.
• Equal Employment Opportunity policy ensuring fairness and a culture of belonging.
• Reasonable accommodations available for applicants with disabilities.